Fast-growth UK mobile start-ups invited to join Snap’s accelerator programme

Following a US launch in October 2017, UK and fellow European start-ups are being invited to join Snap’s accelerator programme.

Snap Accelerate offers VC-backed start-ups resources and benefits to kickstart and scale their advertising business on Snapchat.

Aimed at early-to-growth stage start-ups with an expertise in the digital space with performance-based, DR-driven marketing strategies, Snap says “ideal participants” for the programme would include consumer-focused businesses in the user/customer acquisition stage, mobile commerce start-ups, and mobile gaming and entertainment companies.

Programme members will gain access to a package of benefits, resources, and services valued at up to £75,000, depending on their needs, including:

• Media value
• Creative services
• A company branded filter
• Early access to certain new ad products
• Priority access to Snap’s self-service buying tools and to Snapchat Ads Partners
• Education from Snap’s team, including invitations to Snap seminars/events
• Priority business and tech support
• Free office space

The programme will have three partner tiers, ‘Kickstart’, ‘Sprint’ and ‘Scale’, – valued at up to $20,000, $50,000 and $100,000 respectively.

Tim Vogel, head of performance marketing at BUX, a mobile app that allows millennials to discover the financial markets will join the Snap Accelerate programme in 2018, said:

“It’s key for us to work with partners like Snapchat that understand mobile and offer tailored mobile experiences.

“By enrolling in the Snapchat accelerate program BUX will attract and engage younger generations using leveraging Snapchat’s rich creative advertising formats and tools.”

Antoine Nussenbaum, of VC firm Felix Capital, said

“We really enjoy the interaction with the Snap Accelerate team, they’re building great partnerships with the startups in our portfolio, super reactive, helpful and relevant to their needs.

“The outcome provides a best-in-class experience of the Snap platform!”

Start-ups interested in applying to Snap’s Accelerate Programme should click here.