Sarah Bromley is a specialist business finance writer with a First-Class degree in Economics from the University of Birmingham, bringing a data-driven approach to reviewing commercial technology.
With 6+ years of specialised experience in fintech and the small business lending ecosystem, Sarah is an authority on digital financial tools. Working with finance platforms such as MidMetrics (data analytics), ZenBusiness (SME formation/growth), and Vyzer has given her firsthand insight into the core financial challenges facing today’s solopreneurs and online eellers.
For Startups.co.uk, Sarah leverages her analytical expertise to provide clear, actionable insights on merchant accounts, mobile POS technology and emerging payment gateway solutions. Her background in lending and data management means she rigorously assesses pricing models, user adoption, and long-term value for our small business audiences so that they can make confident YMYL decisions.