2. Monitise

Mobile banking

Founders: Alistair Lukies, Steve Atkinson
Website: www.monitise.com

When Alistair and Steve decided to launch Monitise, a system which allows its users to access their bank through their mobile phone, they had problems getting it off the ground. The pair quickly discovered that without a large amount of collateral, banks would refuse them, so they teamed up with tech giant Morse, who agreed to incubate them. “All of a sudden two guys with an idea and a good business plan were perceived as senior people in a £300m company with all of the things banks look for to be comfortable that what you’re doing is appropriate. That worked quite well for us,” says Alistair.

Startups 100 by Startups.co.uk