35. Voicepay

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Founder: Nick Ogden
Website: www.voicepay.com

Although the idea of biometric voice recognition systems seems a bit sci-fi, the technology has actually existed for a while, and provides the basis for Voicepay, a voice recognition system which allows you to pay for things securely over the phone. Nick, who sold his previous company, WorldPay, to the Royal Bank of Scotland in 2002, says the service will be offered online as well as over the phone.

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