36. Truffleshuffle

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Founders: Pat Wood, Claire Lewis
Website: www.truffleshuffle.com

Retro t-shirt website Truffleshuffle was started with just £10. Now with a turnover of £2.6m and over 250,000 t-shirts sold, the brand has a celebrity following that includes Paris Hilton, Lindsay Lohan, and The Hoff himself. For Claire and Pat, who started the business as a hobby, the financial rewards have been a dream come true. “People always need new clothes, and there is always scope to offer cheaper clothing through the internet,” says Pat.

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