69. MOMA Foods

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Founders: Tom Mercer, Amy Farren
Website: www.momafoods.co.uk

Why it made our list:

The couple gave up promising consultancy careers for early morning starts when they launched their chain of healthy breakfast stalls. The first site opened at Waterloo station in February 2006. They currently have stalls in five of London’s busiest railway stations selling their oat-based products, which are prepared by the MOMA team in the early hours of the morning and then sold to commuters on their way to work.

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