82. Fire-hose

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Founders: Kresse Wesling, James Henrit
Website: www.fire-hose.co.uk

Kresse really is the queen of green business. Her first company Bio-Supplies is an environmentally friendly packaging company which secured the Hong Kong equivalent of Starbucks as a client, to manufacture their cups. She then set up Babaloo which produces a range of eco-friendly mother and baby products. With Fire-hose, Kresse wanted to address the issue of waste. The company takes redundant materials, such as used fire hose, and turns it into fashion accessories. The business launched by designing a range of belts for the Live Earth concert in 2007.

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