55. Snaffling Pig

Latching onto the craft beer revolution, Snaffling Pig has sought to raise the bar for the much-loved pub snack…

Founder: Nick Coleman
Founded: June 2014
Website: www.snafflingpig.co.uk

A place of conversation and contemplation, it’s no surprise so many great British businesses have started down the local – and Snaffling Pig is no different.

For Nick Coleman and Andrew Allen, a quick drink led to the pair discussing the recent rise and re-birth of classic British food and drink hitting menus and shop shelves across the country.

With the craft beer revolution showing no signs of abating, the duo began to wonder why no one had revisited the much-loved British bar snack – the humble pork scratching.

Served in pubs up and down the country for the past 250 years, the snack has been given a 21st century makeover by Snaffling Pig, while also attempting to retain its traditional charm and quality.

The Berkshire-based start-up has 12 different flavours across its ‘porkfolio’, including salt and vinegar, sage and onion and sweet chili, while a deal with a brand with over 200 years’ heritage saw the arrival of the ham and Colman’s Mustard scratchings in March.

Selling its pub grub in re-fillable glass jars, as well as foil bags, the snacks are currently available in 1,500 pubs across the UK as well as John Lewis, Selfridges, Notonthehighstreet.com and Center Parks – to name a few.

Appearing on Dragons’ Den back in August, Allen and Coleman’s pig pitch was enough to lure Mr Moonpig himself Nick Jenkins to invest £70,000 for 10% equity, while an appearance on ITV’s This Morning saw its jars of savoury treats voted one of the top non-chocolate advent calendars for 2016 – and led to 3,800 orders in just three hours.

Expecting to more than triple revenue to an impressive seven digit figure in 2017, it’s little wonder Snaffling Pig has trotted into our Startups 100 ranking…


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