84. Well & Truly
The gluten-free snacking brand taking the health food market by storm and the guilt out of 'grazing' at your desk
Founders: Sara Trechman and Maria Trechman
Founded: February 2015 (launched February 2016)
Do you feel guilty after munching on a packet of crisps? As the UK’s health-conscious and free-from markets grow, more and more people are seeking healthier options to the fatty, sugary fare traditionally found on supermarket shelves. A pioneer in the snack food sector, Well & Truly’s products are giving the market just that – while still tasting just as good.
Created by sisters-in-law Sara and Maria Trechman, Well & Truly’s tortilla chips, cheese sticks and gazpacho drinks are gluten-free, all-natural, and offer at least one other health benefit: the chips and cheese sticks contain 40% less fat than other brands, while the gazpacho is packed with two of your five-a-day.
Importantly, none of Well & Truly’s products contain any trans-fats, artificial additives, artificial preservatives, GMO or MSG – in short, the start-up says its products boast “no nasties of any kind”.
In a very impressive result for a start-up’s first product, Well & Truly’s tortilla chips quickly secured listings in 1,000 Tesco shops and its online store, to be joined by its cheese sticks which launched shortly after. Last year, Startups named the business as one of 2016’s most exciting start-ups.
Now, the brand is stocked in over 1,200 shops nationwide, including Wholefoods Market, as well as numerous independent stores throughout London. Continuing the brand’s growth, its tortilla chips have also just launched in 28 Booths’ stores.
To continue its growth, Well & Truly is targeting national multiples and online and specialist retailers, hoping to drive awareness among an ever-growing market of healthy eaters. Over the next 12 months, the start-up will be launching four exciting new products, and is looking to secure further finance so that more and more people can enjoy guilt-free snacking.