30. Attachment London

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Founders: Ben Saul-Garner and Chris Elrin
Founded: March 2015 (launched April 2017)
Website: attachment.london

What do Gwen Stefani, Craig David, Lady Gaga, Ellie Goulding and Emeli Sandé all have in common?

Apart from being some of the world’s biggest and best in music and entertainment, they’re acts which Attachment London can help brands connect with to “make the impossible possible”.

Started by Chris Elrin, who previously held a senior role at Universal Music UK and has been active in the media industry for 15 years, and ex-marketer Ben Saul-Garner, Attachment London enables brands to tap into its service which combines performances with campaigns, endorsements and incubation.

For performances, brands can book exceptional talent through its streamlined end-to-end solution. For campaigns, it provides the talent and strategy so brands can have the desired impact.

And for incubation, “it can put rockets underneath exciting start-ups using unique commercial models”.

In just one year since launching, this three-pronged approach has fast become a hit. The start-up has worked with a roster of some 20 high-profile brands including Google, Airbnb, YouTube, WeWork, Westfield, Spotify and Unilever.

The next 12 months will see the start-up consolidate is client base and work with key companies to create incredible partnerships and relationships.

In time, Elrin and Saul-Garner’s goal is for Attachment London to help people and make working in the entertainment space fun (after all, that’s what it should be!). And the duo want to change the belief that working within music and entertainment is difficult and stressful.

The pair also want to focus long-term on helping a handful of “talent” and unique start-ups to connect in interesting and unique commercial ways.

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