61. Cudoni

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Founder: James Harford-Tyrer
Founded: September 2015 (launched May 2017)
Website: www.cudoni.com

Cudoni is the easiest way for busy people to sell their pre-owned luxury and VIP goods.

The company was started by 26-year-old young entrepreneur to watch James Harford-Tyrer who rather ironically, set up the business with no money or savings; selling his car and most of his possessions to get his idea off the ground and to create an initial prototype.

Evidently, this was a risk worth taking.

Launched only in May last year, Cudoni’s private VIP service is now used by celebrities, high-net worth individuals, and professionals in the luxury goods space.

The start-up takes care of the whole sales process for them and this includes in-house collection by one of its representatives at a time and location of their choosing, through to professional photography, listing, customer handling and fulfilment.

Priding itself on providing a more personable and high-end service than anyone else in the market, Cudoni’s in-house technology allows it to extract the maximum value from each item that it sells. On average, the start-up sells items for 30% higher than if the individual were to sell the same item themselves.

Recently recognised as one of the best fashion resale sites by The Telegraph, alongside retail giants like eBay, Cudoni appears to have come a long way from Harford-Tyrer’s early start-up days.

While the business was started organically, today Cudoni has raised £575,000 in funding and its investors are equally as impressive; Capital One founder Matt Cooper and Vita Coco CEO Giles Brook have both invested in the business.


So, what does Harford-Tyrer have up his sleeves for Cudoni next? He asserts that his goal is clear:

“We’re looking to reshape the face of luxury goods resale, globally. We want to be the biggest player in a fiercely competitive market and have absolute belief that we’re going to succeed.”


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