61. Cudoni

The luxury goods and fashion resale service providing the easiest way for busy people to sell pre-owned items

Founder: James Harford-Tyrer
Founded: September 2015 (launched May 2017)
Website: www.cudoni.com

Cudoni is the easiest way for busy people to sell their pre-owned luxury and VIP goods.

The company was started by 26-year-old young entrepreneur to watch James Harford-Tyrer who rather ironically, set up the business with no money or savings; selling his car and most of his possessions to get his idea off the ground and to create an initial prototype.

Evidently, this was a risk worth taking.

Launched only in May last year, Cudoni’s private VIP service is now used by celebrities, high-net worth individuals, and professionals in the luxury goods space.

The start-up takes care of the whole sales process for them and this includes in-house collection by one of its representatives at a time and location of their choosing, through to professional photography, listing, customer handling and fulfilment.

Priding itself on providing a more personable and high-end service than anyone else in the market, Cudoni’s in-house technology allows it to extract the maximum value from each item that it sells. On average, the start-up sells items for 30% higher than if the individual were to sell the same item themselves.


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Recently recognised as one of the best fashion resale sites by The Telegraph, alongside retail giants like eBay, Cudoni appears to have come a long way from Harford-Tyrer’s early start-up days.

While the business was started organically, today Cudoni has raised £575,000 in funding and its investors are equally as impressive; Capital One founder Matt Cooper and Vita Coco CEO Giles Brook have both invested in the business.

 

So, what does Harford-Tyrer have up his sleeves for Cudoni next? He asserts that his goal is clear:

“We’re looking to reshape the face of luxury goods resale, globally. We want to be the biggest player in a fiercely competitive market and have absolute belief that we’re going to succeed.”

 

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