83. Well & Truly
Making guilt-free snacking a reality, this food brand is challenging the idea that a snack can’t be both healthy and delicious
Founders: Sara Trechman and Maria Trechman
Founded: February 2015 (launched February 2016)
Over the last few years we’ve seen several healthy versions of our favourite snack foods launched (healthy ice cream and popcorn anyone?), and now Well & Truly has made it possible for you to chow down on cheese sticks and tortillas without the ‘Is this bad for me?’ worry.
The brainchild of sisters-in-law Sara Trechman and Maria Trechman, the pair came up with the idea for Well & Truly after noticing that snack products often compromised flavour for health credentials.
With years of experience in the food and consumer goods market, the duo decided they wanted to develop snacks that would challenge the notion that healthy and delicious couldn’t go together, while simultaneously combatting the unrealistic standards of the ‘clean eating’ movement.
Their first aim was to improve the nutritional profiles of tortilla chips; creating their own version with all-natural ingredients, 40% lower fat, gluten free, and no-added sugar, which they launched to the market in February 2016.
Today, Well & Truly retails a mixture of loaded tortilla chips and crunchy corn snacks in cheese, paprika and sour cream flavours and is stocked in 1,500 stores nationwide.
These stockists include Tesco, Ocado, AMT Coffee, Wholefoods market, Simply Fresh, Sourced Market, As Nature Intended and several independent stores, with plans to launch in Holland & Barrett and WHSmith later this year.
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The brand also retails internationally to four European countries, and has a corporate arm – providing snacks to the likes of HSBC, KPMG, and Google.
With an all-female team backed by AllBright, a brand-new look, a growing product portfolio, a swelling customer base and a greater focus on the international market, Well & Truly is forecasting an astonishing 600% growth in sales over the next 12 months. So now we can all embrace snacking sans guilt!