98. Amity Brew Co A young, inclusive brewery committed to selling directly to customers and putting the Yorkshire town of Farsley on the craft beer map Ross Darragh October 1, 2021 3 min read About us Startups was founded over 20 years ago by a multi-time entrepreneur. Today, our expert team of writers, researchers, and editors work to provide our 4 million readers with useful tips and information, as well as running award-winning campaigns. This article was authored by: Ross Darragh Writer Founders: Verity and Russ Clarke and Rich DegnanFounded: 2020Website: amitybrew.coAmity Brew Co’s founders Verity and Russ Clark, and Rich Degnan value three things above all: Friendship, Community and Good Beer.A new entry to the index this year, Amity was determined to not let the pandemic delay their charge. The founders opened the company’s first ‘brewpub’ in December of 2020 in the idyllic town of Farsley, just outside of Leeds.Whilst many small breweries attempt to get their products into Supermarkets and shops as quickly as possible, Amity decided that selling directly to customers, inspired by US breweries doing the same thing, was a more sustainable way forward. Brewing aside, Amity has gone to great lengths to create an inclusive workplace for all. It’s one of the few Craft beer companies with a female director at the helm and a 50% female bar team. This has resulted in around 90% of the brewery’s beer being sold in house or through the company’s website, which is all the more impressive considering Amity relies exclusively on free press coverage and spending on adverts falls short of £300 per month.The bold strategy has allowed the company’s staff team to grow to ten and build relationships with local farms that use the brewpub’s waste grains to feed their animals.Creating high-quality craft beer is no easy task, and Amity Brew Co’s appreciation for traditional beer styles, combined with a willingness to take the plunge and try something different, is a key component of the company’s roaring start to life. 90% of the brewery’s beer sold is either in house or through the company’s website, which is all the more impressive considering Amity relies exclusively on free press coverage and spending on adverts falls short of £300 per month. Brewing aside, Amity has gone to great lengths to create an inclusive workplace for all. It’s one of the few Craft beer companies with a female director at the helm and a 50% female bar team.With a clear direction, welcoming ethos and a commitment to getting beer into the hands of local people, the sky really is the limit for Amity’s plucky Yorkshire brewers. What Does Your Business Need Help With? Project Planning Creating a Website Business Loan Business Bank Account Get Started Startups.co.uk can help your business succeed At Startups.co.uk, we're here to help small UK businesses to get started, grow and succeed. As well as rounding up some of the biggest success stories in our annual Startups 100 list, we have resources to help new businesses get off the ground. Share this post facebook twitter linkedin Ross Darragh Writer Ross has been writing for Startups since 2021, specialising in telephone systems, digital marketing, payroll, and sustainable business. He also runs the successful entrepreneur section of the website.Having graduated with a Masters in Journalism, Ross went on to write for Conde Nast Traveller and the NME, before moving in to the world of business journalism. Ross has been involved in startups from a young age, and has a keen eye for exciting, innovative new businesses. Follow him on his Twitter - @startupsross for helpful business tips.