99. Neat Home Ltd

A novel approach to packaging cleaning products is helping Neat break the mold in a wasteful industry

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  • Aaron Drapkin

Founders: Josie Harfield and Ryan McSorley
Founded: 2019
Website: neatclean.com

Neat Home Ltd started with a simple observation: cleaning products are 90% water, and millions of individual items are shipped around the world every day at the expense of the environment.

With the clear understanding that something had to change, founders Josie Harfield and Ryan McSorley decided to buck the wasteful trends in their sector and pioneer a different way to sell cleaning fluids.

Its cleverest innovation is selling its cruelty-free sprays as concentrate, with customers encouraged to add water at home themselves.

That means no more single use plastic bottles and an end to sending H2O halfway around the world before it reaches local stores. Instead, Neat swapped out these wasteful practises and products for a sleek range of reusable bottles made from durable, lightweight aluminium.

But perhaps its cleverest innovation is selling its cruelty-free sprays as concentrate, with customers encouraged to add water at home themselves.

The company estimates that 27 million households switching to its greener products would lead to over 20,000 tonnes of plastic being saved and mean 522 million litres of water could be used elsewhere.

Creating long-term, lasting change that has a tangible impact is only possible with businesses like Neat

Several large companies with an eye for a sustainable product – Selfridges, Ocado and Booths to name a few – have already been convinced to stock Neat’s greener cleaners, with other big retailers reportedly keen on selling its sensible products in the near future.

Creating long-term, lasting change that has a tangible impact is only possible with businesses like Neat, brave enough to try something new whilst others follow the status quo.

The company’s novel approach to the issue of wastage deserves its place in this year’s ranking is fully deserved.

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Aaron Drapkin
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