15. Muddy Machines Using patented robot technology, Muddy Machines is addressing labour shortages for speciality vegetable growers and revolutionising the field of agritech. About the Startups 100 Now in its 16th year, the Startups 100 is the definitive list of the most promising new UK businesses. There's no fee for entry or for inclusion in our index. The Startups team of new business experts judge all our top 100 entrants in collaboration with specialist industry consultants. We also work with distinguished entrepreneurs as guest judges to decide our Startups 100 category award winners. See our guide to this year’s hottest new businesses and most innovative founders in the complete 2024 Startups 100 index. Founders: Florian Richter and Christopher ChavasseYear founded: 2020Website: muddymachines.comNobody likes talking about Brexit. It’s become an elephant in the room that’s even bigger than that infamous red campaign bus. For farmers, though, the impact of Brexit has been so detrimental it can’t be ignored.Labour scarcity, caused by the reduced availability of seasonal workers due to restricted freedom of movement, has led to profound economic losses for agricultural businesses. Some growers lose up to £25,000 for every harvest worker they are short.Thanks to its patented machine picker, Sprout, Muddy Machines is leading a new robot revolution for the farming industry. As a lightweight, precision harvest tool, it can be rolled out to reap multiple crops and bridge the farmer-labour gaps. Labour scarcity, caused by the reduced availability of seasonal workers due to restricted freedom of movement, has led to profound economic losses for agricultural businesses. This means faster, more efficient picking that will reduce financial strain on farmers, lower the risk of food shortages within global supply chains, and improve prices for consumers.Beginning with the fast-growth green asparagus market (currently valued at $350 million a year), Muddy Machines is targeting those heavily reliant on manual labour for harvesting, weeding, and packing in the UK, USA, Canada, Peru, and Mexico.However, Richter and Chavasse haven’t put all their eggs in one basket. They have also planted seeds with other companies to integrate their weeding and harvest tools onto the Sprout platform, forming early partnership discussions that will no doubt soon bear fruit. The business is on a mission to help farmers minimise losses from labour shortages, all while ensuring timely and efficient harvesting Muddy Machines is all but government-backed, having received five business grants worth £3m from the Department for Environment, Food, and Rural Affairs (DEFRA) and Innovate UK. Last year, the founders were also invited to the Farm to Fork food summit at 10 Downing Street to showcase their technology to the PM and other cabinet members.On a mission to help farmers minimise losses from labour shortages, all while ensuring timely and efficient harvesting, Sprout is a real game changer for growers. It could be the most transformative rural technology since the plough.Sitting at number 15 in our Startups 100 Index, Muddy Machines is the cream of the crop when it comes to new agritech. We can’t wait to see how it performs in 2024. The 2024 Startups 100 List in Full 1 Unitary 2 Lottie 3 Maeving 4 KatKin 5 Peppy 6 Zero Gravity 7 Better Dairy 8 UNDO Carbon 9 T H I S 10 Packfleet 11 AUDIOMOB 12 Immersive Gamebox 13 OnHand 14 Quantum Dice 15 Muddy Machines 16 Banked 17 Jude 18 Bio&Me 19 IRIS Audio 20 FYLD 21 Hoxton Farms 22 Yonder 23 Sook 24 Cask Trade 25 Settld 26 IMPOSSIBREW 27 Jubel Beer 28 Vinehealth 29 MAGIC AI 30 Weavr 31 About:Energy 32 Lindus Health 33 WEWALK 34 Decycle 35 Julienne Bruno 36 Self Space 37 Seep 38 Bold Bean Co 39 Strolll 40 Acre 41 Artscapy 42 SRSLY 43 YourBusinessNumber 44 SkiYodl 45 Earthly 46 Fair Shot 47 Fussy 48 Vertice 49 Canopey 50 Flavers 51 HACE 52 Renais Spirits 53 Fearne & Rosie 54 Mr Bug 55 Scooch 56 PerfectTed 57 Nory 58 RESPONSIBLE 59 Route Konnect 60 cheqd 61 Siloton 62 My SMASH Media 63 Hello Klean 64 Stored 65 Olly's 66 Mill Media Co 67 RideTandem 68 MVPR 69 CovertSwarm 70 SoSquared 71 Detected 72 Propelle 73 Voltric Mobility 74 onezone 75 Postpartum Plan 76 Spoke World 77 OK Positive 78 Fink Street Food 79 Milky Plant 80 EasyA 81 Ujamaa Spice 82 Playdate 83 UJJI 84 SKOOT 85 Serious Tissues 86 Leiho 87 Athena AI 88 Cytix 89 Peachies 90 YouMakr.ai 91 Dubs 92 Alterist 93 The Smart Container Company 94 Nolo 95 Kindroom 96 Frobelles 97 Polishpad 98 Gusto Snacks 99 Story Locker 100 RE:INVENT See more Startups.co.uk can help your business succeed At Startups.co.uk, we’re here to help small UK businesses to get started, grow and succeed. 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