Startups 100 promotion aggregator SalesGossip secures £600,000 from leading angel investors

UK fashion and beauty platform SalesGossip has closed its second angel round, raising £600,000 from leading investors including Sean Phelan and Audrey Mandala of Multimap.com, acquired by Microsoft in 2007, and Andrew Grahame, co-founder of Mr and Mrs Smith.

Launched in November 2012 by Elizabetta Camilleri and Emilio Sanz, SalesGossip aggregates all the latest deals from over 900 fashion and beauty retailers including John Lewis, Clarins and M&S, offering members exclusive access to product sales, events and promotions based on their buying preferences.

Using personal alerts and emails to make members aware of discounts before they are available to the public, the fashion company, listed in the Startups 100 2013, says it has grown by 30% month on month and now has over 300,000 subscribers.

It intends to utilise the investment to create native mobile apps for iOS and Android in order to increase site engagement, along with in-store promotions and developing the personalisation aspect of its sales alerts.

The deal, which builds on its initial angel funding round of £250,000 in 2012, was also backed by Colin Rushmer of Global Reach Investments, Robin McIlvenny, partner at Ptarmigan Capital Limited and start-up angel investor Stephen Bullock. 

SalesGossip co-founder and CEO, Camilleri, commented: “We were very pleased by the amount of interest we received in our second round, especially because we were oversubscribed.

“I think our success has shown that retailers and shoppers alike want smarter, more targeted promotions. Fashion retailers in the UK are crying out for more efficient ways to attract online traffic and footfall and we have found a way to do it that also benefits tech-savvy shoppers.”