The Gym Group merges with Pure Gym to create single “no frills” national gym operator

Low-fee gym business The Gym Group, featured in the 2010 Startups 100, has announced it is to partner with competitor firm Pure Gym to become a single nationwide gym operator.

The deal, the terms of which are currently undisclosed, will see the two gym brands expand their combined network to 103 “no frill” gyms across the country.

Founded in 2008 by John Treharne (pictured), The Gym Group, listed in the Sunday Times fast track 100, offers a contract-free alternative to traditional gym memberships, providing members with full access to its 42 UK-wide gyms from £10.99 a month, available to use 24 hours a day.

Its new venture partner Pure Gym owns 61 24-hour gyms across the country and is majority owned by New York private equity group CCMP Capital Advisors, with other shareholders including New Look founder Tom Singh.

Treharne will retain his title of chief executive in the merged group whilst Pure Gym chief executive Peter Roberts will become executive chairman. 

Pure Gym’s Roberts commented:

“This agreed deal unites two innovative players in the fast-changing gyms sector, where the low-priced model is improving consumer choice and contributing to better exercise levels across the country.”