People’s Champion finalist 2017: Bloom & Wild Meet the letterbox flower company delivering fresh cut bouquets straight to your door, and competing to be your Startups Awards People's Champion... Written by Shane Donnelly Published on October 9, 2017 Our experts We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Written and reviewed by: Shane Donnelly Start-up name: Bloom & WildFounders: Aron Gelbard and Ben StanwayStarted in: July 2013Based in: LondonBusiness description: A ‘flowers through the letterbox’ subscription serviceShortlisted categories:App of the Year, Product Business of the Year, Retail Business of the YearThe Bloom & Wild story:What was fast becoming an antiquated expression of love, Bloom & Wild has given the task of sending flowers a 21st century makeover with its disruptive tech and innovative packaging.Designed with time poor romantics in mind, co-founders Aron Gelbard – a Young Gun 2017 – and Ben Stanway sought to address the one major problem with delivering flowers; that the recipient has to ‘wait in’ for the gift, ruining the surprise element and creating hassle.Using specially designed packaging that allows a bouquet to fit right through a letterbox without damaging a single petal, Bloom & Wild sources all of its flowers direct from growers ensuring a longer vase life and opportunity for delivery.With innovation at the forefront of its vision, the London-based start-up uses predictive analytics to only source the number of flowers they’ll use, compared to high-street florists who can waste or subsidise up to 40% of their stock.Its packaging is also designed to be less wasteful; it uses half of the cardboard compared to standard online flower brands and all of its packaging is recycled and recyclable and comes with tips and tricks on up-cycling.Proclaiming that “in the age where projecting ‘brand-me’ is key, our flowers have become the zeitgeist for consumers”, Bloom & Wild matches the increasing consumer demand for customisation and innovation, with 70% of traffic coming from mobile via its app.The first UK flower brand to offer ApplePay upon launch, Bloom & Wild also says the process of ordering flowers on its app can take “well under a minute”.Why Bloom & Wild made our shortlist:Currently operating in the UK and the Republic of Ireland, 2018 will see Bloom & Wild move further afield into the international market by launching in both France and Germany.Bringing tech and innovation to an age-old industry, and with over 15,000 five-star reviews on Reviews.co.uk, we’re in no doubt mainland Europe will love Bloom & Wild just as much as us Brits.Where to find out more about Bloom & Wild:Website: www.bloomandwild.comTwitter: @bloomandwild Share this post facebook twitter linkedin Written by: Shane Donnelly