Product Business of the Year 2017: Meet the finalists

Great products with huge potential - Meet the eight innovative start-ups all battling to win Product Business of the Year

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Helping big businesses make better decisions, Attest offers on-demand market intelligence via its Consumer Insight Platform. Backed by $3.1m from a combination of business angels and venture capital firms, the London start-up counts the likes of M&C Saatchi, Deliveroo, Twitter and Unilever as clients.

View the full profile here. 

Bloom & Wild

A ‘flowers through the letterbox’ subscription service, Bloom & Wild has given the florist industry a 21st Century makeover with its innovative packaging and disruptive tech. Allowing consumers to have fresh cut bouquets delivered straight through their letterbox undamaged, 2018 will see the start-up launch in France and Germany.

View the full profile here.


A men’s grooming subscription service, Cornerstone’s 145,000+ UK subscribers receive razors, gels, face-scrubs, post-shave balms and everything else they need for that perfect shave. Submitting details on how often they shave and what products they would like to receive and when, Cornerstone’s community can receive regular packages of German-engineered razors and British-blended skincare products straight to their door.

View the full profile here.

Handrail Creations

Using ‘state of the art machinery’ to produce premium handrails for a range of clients that include Google and the Houses of Parliament, Handrail Creations’s 3D scanning systems and 3D CAD software enable the start-up to model each rail before production and create photo-realistic renders of its designs for clients. Running around 50 projects simultaneously, the start-up has already expanded its premises in order to meet growing demand.

View the full profile here. 


Designing and creating protective iPhone cases and added accessories, Ipswich-founded Mous have dropped smartphones from 45ft high cranes and even Waterloo Bridge, just to ensure they have the best possible product. Ensuring aesthetics aren’t overlooked, the start-up’s cases come in a range of designs and textures including walnut, bamboo, black marble, black leather and carbon fibre.

View the full profile here. 

Oppo Ice Cream

A genuine low-calorie ice cream brand, Oppo has all the marks to prove it. The UK’s only dairy ice cream with an EU authorised health claim and a Great Taste Award. Available in over 2,000 stores across the UK and over 800 stores in Europe, stockists include Wholefoods, Waitrose, Budgens and Holland & Barrett.

View the full profile here.

Pip & Nut

Founded by marathon enthusiast Pip Murray back in 2015, the 29-year-old’s eponymous range of almond nut butters have taken UK supermarkets by storm in such a short space of time. Found in over 4,000 stories nationwide, Pip & Nut counts the likes of Sainsbury’s, Tesco, ASDA, Ocado as stockists, and its recently launched a range of almond milks in addition to squeeze packs.

View the full profile here. 


One of the major players in what’s been dubbed the ‘battle of the beds’, e-commerce mattress start-up Simba Sleep has sold over 70,000 units across Europe since launching just two years ago. Offering consumers a 100-night trial period to test the mattress, Simba will users a complete refund unless their completely satisfied. Having raised nearly £20m to date, the London start-up plans to roll out in 34 countries over the next 12 months – a new territory every two weeks.

View the full profile here. 

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