Tech Business of the Year 2017: Meet the finalists

Find out which disruptive businesses are using tech to push the boundaries across marketing, AI, pensions, childcare and more

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Appsumer is an analytics platform that automates the decision-making process for in house marketing teams by unifying data “from EVERY source”. It boasts a number of major clients including Viber, Lovoo, Trainline, Touchnote and Canon, with 85% of its revenue coming from outside the UK.

View the profile here.

Decibel insight

Founded by Benjamin Harris and Timothy de Paris, Decibel Insight is a digital experience analytics solution that combines the benefits of traditional web metrics with the in-depth insights of user testing. Some of the world’s biggest brands including Lego, General Motors, British Airways, and AllState Insurance are just some of the companies using Decibel Insight to boost their customer experience.

View the profile here.

Koru Kids

Koru Kids is a network of nannies that matches up two local families with one nanny who looks after their children together to help them save on costs. It can help families save up to a third on childcare costs – which cost an average of £37,000 in central London – and help nannies get paid 25% more.

View the profile here.

Founded by Vishal Chatrath, Dongho Kim, and Aleksi Tukiainen in 2016, claims to be the world’s first principled AI decision making platform. It can perceive and affect the ways things such as vehicles, drones, robots, characters in games and even people interact in complex environments.

View the profile here.

Smart Pension

Smart Pension is on a mission to make auto-enrolment affordable and sustainable for the 1.4 million small businesses that have already or are in the process of enrolling their staff into a workplace pension. 1,000 members enrol a day, whilst its own API now handles 60,000 company schemes for 3,000 employees and 7,000 advisers.

View the profile here.


SoAmpli’s platform combines both human and artificial intelligence to provide the best content for businesses to share across social media, connecting them with relevant prospects. The company’s client list has grown to a 50+ strong list of blue-chip clients including the British Heart Foundation, Age UK and KPMG.

View the profile here.

Tech Essence

A Software-as-a-Service (SaaS)-based marketing technology solution provider, TechEssence helps its clients make better informed decisions on measuring and optimising their marketing across multiple channels. The software automates campaign tracking and optimisation processes, allowing advertisers and marketers to y track, report, analyse, optimise and bill all types of advertising.

View the profile here.


TruRating helps businesses receive consistent yet discreet feedback from customers, generating 100,000 reviews a day. Activated while customers are using the chip and pin pad, users rate an aspect of their experience from zero to nine. TruRating claims the process is so simple that 88% of shoppers give a rating when prompted to do so.

View the profile here.

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