People’s Champion finalist 2017: Decibel Insight
This digital experience analytics company works with Lego, General Motors and British Airways. Could it be your People’s Champion?
Start-up name: Decibel Insight
Founders: Benjamin Harris and Timothy de Paris
Started in: 2013
Based in: London
Business description: Digital experience analytics
The Decibel Insight story:
Before starting Decibel Insight, Benjamin Harris & Timothy de Paris cut their teeth running a digital user experience (UX) agency that built websites and applications for companies using traditional analytics and user testing.
It was through this work that they discovered a “disconnect between the ‘what’ and ‘why’ of website performance and user behaviour”.
Their solution? Technology that combines the benefits of traditional web metrics with the in-depth insights of user testing. And Decibel Insight – which scooped nominations for two accolades at the Startups Awards 2016 – was borne.
The company, which closed a $9m Series A venture funding round in May of this year, specialises in creating technology that reinvents the way digital teams measure, create and optimises digital experiences.
It is able to capture a dizzying array of smart metrics about on-page experience including mouse movements, device rotations, reading and scroll distance. It also learns what the optimum experience of a website should be and automatically flags any user that has a frustrating, engaging or unusual experience so the company can respond immediately to any opportunities to improve the customer experience.
Operating as a Software-as-a-Service (SaaS) and on-premise solution, customers take out an annual contract for Decibel Insight which grants them access to the full suite of features on the platform.
Already, the start-ups level of insight has resulted in some major client wins including some of the world’s biggest brands; Lego, General Motors, British Airways, and AllState Insurance are just some of the companies using Decibel Insight to boost their customer experience.
Why Decibel Insight made our shortlist:
Powering better customer experiences is vital to fostering engagement and ongoing growth. Decibel Insight has a product that really works: customers such as Lexis Nexis have reported a 77% increase in conversions and an 81% boost to revenue.
With some of the world’s biggest brands already on board, we see Decibel Insight as one to watch.