People’s Champion finalist 2017: Decibel Insight

This digital experience analytics company works with Lego, General Motors and British Airways. Could it be your People’s Champion?

Our experts

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality.
Written and reviewed by:

Start-up name: Decibel Insight
Founders: Benjamin Harris and Timothy de Paris
Started in: 2013
Based in: London
Business description: Digital experience analytics

Shortlisted categories:

Venture Funded Business of the Year, Tech Business of the Year

The Decibel Insight story:

Before starting Decibel Insight, Benjamin Harris & Timothy de Paris cut their teeth running a digital user experience (UX) agency that built websites and applications for companies using traditional analytics and user testing.

It was through this work that they discovered a “disconnect between the ‘what’ and ‘why’ of website performance and user behaviour”.

Their solution? Technology that combines the benefits of traditional web metrics with the in-depth insights of user testing. And Decibel Insight – which scooped nominations for two accolades at the Startups Awards 2016 – was borne.

The company, which closed a $9m Series A venture funding round in May of this year, specialises in creating technology that reinvents the way digital teams measure, create and optimises digital experiences.

It is able to capture a dizzying array of smart metrics about on-page experience including mouse movements, device rotations, reading and scroll distance. It also learns what the optimum experience of a website should be and automatically flags any user that has a frustrating, engaging or unusual experience so the company can respond immediately to any opportunities to improve the customer experience.

Operating as a Software-as-a-Service (SaaS) and on-premise solution, customers take out an annual contract for Decibel Insight which grants them access to the full suite of features on the platform.

Already, the start-ups level of insight has resulted in some major client wins including some of the world’s biggest brands; Lego, General Motors, British Airways, and AllState Insurance are just some of the companies using Decibel Insight to boost their customer experience.

Why Decibel Insight made our shortlist:

Powering better customer experiences is vital to fostering engagement and ongoing growth. Decibel Insight has a product that really works: customers such as Lexis Nexis have reported a 77% increase in conversions and an 81% boost to revenue.

With some of the world’s biggest brands already on board, we see Decibel Insight as one to watch.

Where to find out more about Decibel Insight:

Twitter: @

Written by:

Leave a comment

We value your comments but kindly requests all posts are on topic, constructive and respectful. Please review our commenting policy.

Back to Top