People’s Champion finalist 2017: Goodlord

This proptech platform is improving the rental experience for landlords, agents and tenants – Could it be your Startups Awards People’s Champion?

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Start-up name: Goodlord
Founder: Richard White & Tom Mundy
Started in: 2015
Based in: London
Business description: Online property rental platform

Shortlisted categories:

Venture Funded Business of the Year, Innovative Business of the Year

The Goodlord story:

Disenchanted with the “fragmented, broken industry” he saw whilst working at Foxtons, and with a rapidly growing rental population (60% are expected to become tenants in the UK by 2025), Richard White was determined to create an infrastructure that would simplify the experience of renting homes.

Startups 100-featured Goodlord is a cloud-based app that digitises the moving-in process, using e-signatures and online money collection, enabling it to cut costs and admin for agents, whilst improving the quality of service that tenants and landlords receive.

LiFE Residential, Winkworth, Sotherbys, Henry Adams and Re/Max are just some of the major agencies that have signed up to Goodlord’s subscription service. £125 a month gives them access to features such as e-signing, onboarding support and rental protection, with additional revenue generating products such as referencing and insurance available to buy.

Goodlord has seen rapid growth since featuring in our Just Started back in 2015: it currently works with 540 offices across the UK and has seen £50m processed and 48,000 tenants go through its platform to date.

In the last year alone, the proptech start-ups’ employee base has swollen from just 11 to 80, with an average of four newcomers joining every week.

The company is also using its influence to do some good in the local community. Goodlord has partnered with Providence Row to help teach some of East London’s most vulnerable people basic computer skills with the hope of improving their lives.

Why Goodlord made our shortlist:

Goodlord is introducing transparency and convenience into an industry that has not traditionally been known for those values, helping not just the tenant, but the landlord and the agency have a better experience of renting.

With new legislative changes on the horizon, the company is constantly adapting its platform with a range of services, including additional insurance products, tenants’ services and a tenants’ passport, in the pipeline.

Where to find out more about Goodlord:

Twitter: @

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