People’s Champion finalist 2018: Airsorted
Built to serve Airbnb, this holistic property management business is proving hugely disruptive in its own right. Is it your People's Champion?
Start-up name: Airsorted
Founders: James Jenkins-Yates, Tom Jones and Daniel Scott
Started in: 2015
Based in: London
Business description: Property management service built for the Airbnb market
The Airsorted story
Like all great business ideas, Airbnb has fostered a host of other great enterprises. Myriad property management services have shot up to serve the game-changing letting platform, but few are as comprehensive or cutting-edge as Airsorted.
Perched on the edge of London’s Silicon Roundabout, Airsorted embodies everything that makes Britain’s tech community so successful.
Having looked at the hassles experienced by Airbnb landlords and found a clear niche, the company’s three founders have sit about chiselling it into a dynamic market opportunity. Their turnkey property management service comprises everything from cleaning to key exchange, removing all the hassle from the short-term letting process.
The business was dreamt up by James Jenkins-Yates, who decided to let his own property on Airbnb back in 2014, and found himself tangled up in a web of snags and unforeseen complications.
He recruited co-founders Tom Jones and Daniel Scott for their experience in the industry, and together they’ve never looked back.
Since starting out in 2015, Airsorted has secured multi-million revenues for its hosts and established a presence in 25 cities around the world. The number of booked nights it services has increased three-fold every year, and links have been forged with Expedia, Booking.com and HomeAway in addition to Airbnb.
Over £7m has been secured from the likes of Pi Labs and Atami Capital, and this growth capital has been ploughed back into dynamic innovations, such as dashboards that allow clients to track the performance of their property.
This digital investment has, in turn, enabled the company to charge lower commission than their competitors and deliver a better-value proposition all round.
The founders say they want to reach “global domination,” and are targeting a foothold in 38 markets. Given the explosive growth of Airbnb over the last decade, the potential appears limitless.
Why Airsorted made our shortlist:
Having found a clear market need and addressed it, Airsorted’s future is full of promise.
The company’s growth will only really be constrained by the growth of Airbnb and other holiday lettings platforms – and, given the phenomenal development of this market in recent years, it’s clear there’s plenty more room for expansion.