£10m is not enough for me In his bi-monthly column, F&B expert Matt Harris serves up food for thought (with plenty of takeaways advice) from the inhospitable world of hospitality. Written by Matt Harris Published on 15 September 2026 Our experts We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. If you looked at last week’s headlines, you might have caught wind of the government’s shiny new £10 million Hospitality Grant Scheme. On paper, it does sound great – government cash designed to help new venues launch, revive empty spaces and fund training, with applications opening at the end of this month.But as someone who spends most of my week trying to stop utility bills from devouring my operational budget, my immediate reaction was Show me the money. Then I did what any cynical, battle-tested operator does – I read the small print. And according to the reality-checking breakdown on Startups.co.uk, if you’re an existing, hard-grafting independent restaurant, cafe or city bar currently getting ground down by inflation and wage hikes, this £10m pot isn’t for you.It is almost entirely earmarked for brand-new setups that plan to bring vacant properties back to life, and a £3m slice specifically allocated to Pub is the Hub for rural venues, adding things like community shops or play areas.Now, don’t get me wrong, reviving boarded-up high street units is noble work, and keeping rural village pubs alive as community hubs is crucial. That said, I may be no maths whizz, but spreading £10m across the entire UK hospitality landscape is like throwing a pint of water onto a wildfire.When nearly a quarter of UK venues are currently operating at a loss, funding new openings while existing, tax-paying operators are clinging to the cliff edge by their fingernails feels like installing new wallpaper on a house with a collapsing roof.So, what should venue owners actually take away from this announcement?If you’re launching or expanding into an empty unit, get your paperwork ready now: The Department for Business and Trade portal opens at the end of September. Don’t wait until then to draft your business plan or register your account – get your numbers ready today so you’re first in line.If you’re a rural pub, look at diversification: That £3m Pub is the Hub allocation is real money. If adding a parcel pick-up point, community cafe, or local store keeps your doors open, swallow your pride and apply. Diversification isn’t a vanity project anymore – it’s basic survival.Don’t ignore the cash available right now: You don’t have to wait until the end of the month. Schemes like the Zero Carbon Hospitality initiative (to cut energy bills) and local council sustainability grants are open right now. Stop leaving money on the table while waiting for Whitehall.The government giving £10m to hospitality is a welcome gesture, but this is no systemic fix. If ministers want a thriving high street, they need to support the venues already holding it together – not just hand out seed money for new ones to take their place. Matt Harris - Founder of Planet of the Grapes Matt started his Food & Beverage journey aged 19 working at Thresher's in Brixton. With a WSET diploma in wine and spirits under his belt, he went on to establish wine merchants Planet of the Grapes in 2004. Now - at the ripe old age of 52 - Matt's empire includes multiple venues around London including bars in Leadenhall Market and East Dulwich as well as restaurant Fox Fine Wines & Spirits at London Wall. Planet of the Grapes This content is contributed by a guest author. Startups.co.uk / MVF does not endorse or take responsibility for any views, advice, analysis or claims made within this post. Share this post facebook twitter linkedin Tags News and Features Written by: Matt Harris