Five to watch: Jennifer Griffiths, Snap Fashion

The ‘visual search engine for fashion’ enabling discovery of new clothes using just a photo

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Jennifer Griffiths, 25
Company: Snap Fashion Ltd

Jennifer Griffiths launched Snap Fashion in September 2012 as the world’s first visual search engine for fashion; women upload a photo of clothes they like and the site’s technology finds them similar garments for sale online using its ‘see it, snap it, buy it’ model. Not only is this an exciting piece of tech, with a complex algorithm that found Griffiths developed herself, the site’s affiliate model (Snap Fashion earns a commission on every sale generated through the site) has significant revenue potential, with deals now concluded with more than 170 UK retailers, including brands such as Topshop and Selfridges.

Following £300,000 backing from business angels last year, the company is already raising a further £2m of Series A funding to launch in America and Europe, and is on target for £2m turnover in its first year of trading. Snap Fashion has more than 170,000 users online with this number growing by the day so we’re keeping this young, innovative company firmly in mind for next year.


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