Oliver Bolton: Alibi Drink

The guilt-free drinks shaking up the health food market

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We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. This article was authored by:

Oliver Bolton, 29
Company: Alibi Drink
Web: www.alibidrink.com

Marketed as the ultimate ‘grab & go’ health drink, Alibi boasts of an extensive combination of ingredients that the company claims are more effective than any similar product. Its healthy soft drinks are fast emerging as credible contenders to some of the biggest names in the notoriously congested health drinks market. The product itself has won a host of industry awards, including ‘Best Drink’ at Palmer & Harvey’s X Factor Awards and second place in the Food Manufacturing Excellence Awards 2012; and Alibi now has a long list of diverse stockists ranging from online retailers like Amazon to Chartwells Educations across 50 universities to high street giants Waitrose, Whole Foods, Harvey Nichols and SSP Travel.

Founded in 2008, the past year has been particularly impressive in Alibi’s growth. The company more than doubled its turnover to £700,000 and this pace is set to continue with a £1.5m revenue prediction for 2013. Helped by £1.2m of private sector investment and with rumours that the company has just landed one of the UK’s largest supermarket chains, Oliver Bolton’s company has the potential to become a household name. Watch this space.

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