Pip Murray: Pip & Nut

The nut butter brand stocked in 3,500 stores across the UK that counts the England Rugby team and Chelsea Football Club as fans

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Pip Murray, 28
Pip & Nut

Nut butter brand Pip & Nut has been covered extensively on our site since launching in 2015, with two Startups 100 appearances to its name, and a Startups Awards 2016 win for the Women in Business Award – and deservedly so.

Its eponymous founder Pip Murray has built her brand from an unknown in a crowded and established marketplace to a range of products stocked in more than 3,500 stores across the country including Sainsbury’s, Holland & Barrett, Selfridges and Ocado.

How did Pip do it? By sticking to the core idea that being “healthy shouldn’t have to mean compromising on flavour and does not have to equal bland or boring” with its contemporary, playful branding and innovative flavour.

Growth has also been boosted by Pip’s decision to pursue “carefully selected partnerships” with the likes of Nike, Made.com and Lululemon. While social media has been a huge boon for the young brand, with over 100,000 followers across its channels tagging Pip & Nut in more than 100 photos every day.

Its 30g squeeze packs are now stocked in most of London’s premium gyms and are used by a number of major sports teams including the England rugby team and Chelsea Football Club.

Not one to rest on her laurels, Pip recently entered Pip & Nut into a brand-new category with a range of three almond milks, which are set to roll out to more than 1,200 stores across the UK. And growth continues to ascent.

Already available in Ireland and Northern Ireland, Pip & Nut is on the verge of launching into Norwegian supermarket chain Meny, hopefully marking the first of many Scandinavian stockists…

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