Sami McCabe: Clarity PR

The technology PR specialist delivering campaigns for fast-growing digital start-ups

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Sami McCabe, 33
Company: Clarity PR

As a new public relations agency, building up a reputation can be tough, but just two years after launch, Startups 100 featured Clarity PR has already worked with some of the biggest names in the sector.

Founded by Sami McCabe, the London-based agency specialises in delivering high profile media campaigns for fast growth technology companies – focusing on the “four cornerstones” of brand representation: targeted media coverage, social media, video and content. To date, Clarity has worked with more than 100 names across the tech space including Soundcloud, what3words and Transferwise, targeting mainstream media outlets, technology blogs and business publications. Comprised of an international team of social media experts, former journalists and PR experts, the company has quickly built a global presence with offices in New York and Berlin and access to most other European markets.

Named as the fastest growing UK firm in PR Week’s Top 150 Agency Ranking, McCabe set the business up using just £50,000 of bank debt, and is now on track to double revenue to over £2m for 2015. With plans in motion to launch in America’s tech heartland Silicon Valley, this UK start-up has ambitions to become one of the biggest names in global tech PR.

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