33. Clarity PR

The high-flying international agency working with some of the fastest growing tech start-ups

Founder: Sami McCabe
November 2012 (launched April 2013)

London’s tech start-up scene has changed drastically over the last three years and Clarity PR has made it its mission to drive this change.

In 2012, a then 29 year-old Sami McCabe felt that the capital’s tech community was “one of the only bright spots in an otherwise bleak economy” but also believed that there weren’t enough PR services to meet the demands of fast-growth technology start-ups. Determined to fill this gap, Clarity PR was born and has now become the preferred PR agency for over 50 innovative tech and digital businesses.

Staffed by ex-journalists and former PR directors, the agency has expanded rapidly with offices in New York and Berlin alongside its London headquarters.

Having used just £50,000 of bank debt to get the business up and running, Clarity is a great case study for any entrepreneur looking to create a streamlined, effective business and for how to grow overseas – plans are currently underway for the company to launch in America’s tech nucleus; Silicon Valley.

With revenue figures expected to double to over £2m for 2015, McCabe is confident about the future prospects of Clarity PR and says that, having built a number of PR and marketing agencies over the last decade, Clarity is by far “the most exciting and fastest growing”. A statement that was supported recently when the business was named as the fastest-growing UK firm in PR Week’s Top 150 Agency Ranking.

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