How to start a cake-making business

'Let them eat cake,' crowed Marie Antoinette. Find out how to start a cake business with our start-up guide...

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What is a cake-making business?

It has destroyed the good intentions of generations of dieting women as well as inspiring one of history’s most famous faux pas, but as toddlers across the globe will testify: there’s nothing more exciting than a good cake.

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And as a cake decorator, whether people are marking a birth, anniversary or wedding, or a company just wants to give its staff a nice reward for meeting a particularly tricky target, you’ll be present to watch people celebrate the most important achievements in their lives.

While cake decorators inevitably attend lots of parties, it’s no trifling business: according to Euromonitor, the British baked goods market is expected to have achieved sales of £6.4bn for year-end 2013, with 3% sales growth projected for 2014.

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While the long-term outlook is optimistic; as with many industries, certain economic factors have had a detrimental effect on the industry. Unprecedented demand for biofuels, for example, has led to a massive drop in the amount of agricultural space used to grow grain, meaning prices are on the rise, and fuel prices are having a direct effect on this.

“As oil jumped from $60 to $100 a barrel, the price of grain followed it upward. If oil goes to $200 a barrel, grain prices will also keep climbing,” the Guardian has rather gloomily pointed out.

Supermarkets have also had a hugely detrimental effect on the industry. According to a report by the Conservative Party’s Small Shops Commission, around 2,000 independent shops go out of business every year, thanks to anti-competitive behaviour by big chain stores.

If you’re committed to the idea of a cake making business, though, an economic downturn could actually be a good time to get started. As Jane Asher, arguably the UK’s most well known cakestress, has it: “If you can survive now, you’re going to be really successful when things turn for the better.”

Ready to get started? Find out everything you need to know about how to start your own business here.


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  1. kate baking
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    If you’re looking to start running your own cake business I can highly recommend ‘Baking It’.
    This is a software platform for organising and managing your business. It’s such a useful tool and really affordable too.
    You get access to so much content; so you can literally keep everything you need to run your business professionally in one place.
    My favourite aspects are being able to keep an inventory or all my ingredients and equipment, being able to store and convert all my recipes (along with their costs) and the best part of ‘Baking It’ is being able to email my customers quotes of their orders, along with the terms & conditions (which there is a preset editable template) along with reminders and updates. It makes my business run professionally; and saves me time so I can bake more.