Amplience closes $10.5m Series B funding to fuel global expansion

E-commerce technology provider Amplience has secured a $10.5m Series B funding round led by Octupus Investments, alongside Northstar Ventures and Silicon Valley Bank, to support its continued expansion across North American and Northern European regions.

The company says it has seen rapid growth across Northern American markets since opening its New York office in 2013, supported by expansion of existing accounts, the development of its AmplienceOne Big Content Platform and a prestigious client base including Tesco, House of Fraser and Shop Direct Group.

As well as global expansion, the investment will fund continued enhancements to its content platform which brings marketing and e-commerce teams together. The platform’s most recent addition was a solution which curates content from Instagram and other channels to allows retailers to tag products; thus increasing sales and driving brand engagement.

James Brooke, Amplience’s CEO and founder, commented: “Amplience’s goal is to make it easier for retailers to connect with their customers across all the channels through which today’s consumers interact with a brand.

“This investment provides us with the capital to continue the development of our content platform, which gives retailers all the tools required to achieve this goal, and to accelerate our expansion in the North American market and beyond.”

Jo Oliver of Octopus Investments continued: “With today’s consumers expecting nothing less than a perfectly seamless experience across all retail channels, Amplience is perfectly placed to enable retailers to cater to this customer demand.

“Here at Octopus, we are dedicated to supporting businesses that have an exceptional ability to transform an industry. We are excited to provide Amplience with financing that will help the company further develop its North American footprint as they continue to shape the ecommerce technology marketplace.”