6 social media trends to boost your following in March 2026

1. They could never rein us in

Sound: Rein Me In – Sam Fender and Olivia Dean

Who said starting a business had to be serious all the time? 

You’ve probably seen countless videos of a friend group messing around and doing silly things on social media, while background music is added to capture the moment.

Well, this is exactly what this trend is about, but with the founders of a business and their team. It’s all about showing the “fun” side of business and giving people a look at the personalities and real moments that don’t usually make it into the polished brand image.

Featuring the song “Rein Me In” by Sam Fender and Olivia Dean, this trend is a simple clip show of different videos of the team having fun – whether that be funny poses, piggyback rides or comical dances – with the text “they could never rein us in” in the centre.

The fun and light-heartedness of this trend makes it a good opportunity for businesses to show authenticity and humanise their brand by showing the non-serious moments that go on behind the scenes.

Source: Give Me Cosmetics (TikTok)

2. Bake them cookies, Lucille!

Sound: Bake them cookies – staymadedits (original sound)

Viral TikTok sounds can be truly unpredictable. And right now, it’s a sound from the 2007 animated film “Meet the Robinsons” that’s making the rounds on the platform.

In the clip, a character from the movie says he thinks his wife is baking cookies. However, upon opening the door, he finds her dancing under a disco light, to which he excitedly shouts at her to “bake them cookies, Lucille!”

The clip has gained significant attention on TikTok, with users recreating the scene in their own homes. Businesses have taken notice of its popularity as well, and have made their own version to show brand personality and connect with their audience.

While this trend has seemingly come out of nowhere, it’s a chance for businesses to tap into viral content. And as with the “they could never rein us in” trend, it’s also a chance to show a fun and more human side of the brand.

Source: The Finest Fudge Company (Source: TikTok)

3. The music’s not working

Sound: None

Listening to music is something that many of us do to get through the working day. But for brick-and-mortar businesses that rely on the radio or aux speakers, it can be a technical nightmare when you can’t get the music to play in your establishment.

In this trend, an employee tells the manager that the music isn’t working and asks them to help get it back on. The manager agrees, but instead of trying to fix the problem, they break out into a loud, often off-key song on the premises’ floor.

Once again, this is a good chance for businesses to show personality and relatability. Creating your own version means showcasing a sense of humour and entertaining the audience in a way that feels authentic rather than polished.

Source: Bethany’s hair studio (TikTok)

4. Shake hands with…

Sound: None

Admitting to bad habits or toxic traits has long been a part of online culture. However, this trend is all about exposing the red flags of others.

Specifically, the cameraman will hand someone a handful of cards to pick out, each with a bad habit written down (such as worst-smelling lunch, nail biting, chewing loudly, etc.). After one is chosen, the person gets up and shakes the hand of somebody they believe has this annoying mannerism.

This is just one of many games and challenges that have become popular on TikTok, where people can jokingly call out quirks or “problematic” traits. 

As with other trends on this list, it’s another opportunity for brands to create relatable content, while also having a fun way to show their own sense of humour.

Source: Wild Refill (TikTok)

5. Follow that tune

Sound: Follow that tune – Joshua (original sound)

We all have a song that immediately gets us to the dance floor when we’re at a party.

For TikTok creator “Gymskin”, this was the 80’s classic pop hit “Into the Groove” by Madonna. In the clip, Gymskin is out walking the streets at night when he hears the song playing from a bar nearby, before telling the camera to “follow that tune”. 

As with the “bake them cookies, Lucille” clip, this snippet has amassed thousands of posts using its sound. 

However, as it’s the sound itself that has reached viral popularity, this means that businesses don’t need to follow a certain structure, and can use the sound however they want – whether that be to showcase a new product, announce a restock, or just show their products or services in action.

Source: Made By Mitchell (TikTok)

6. Passing the phone

Sound: None

Jumping on the “exposing others’ bad habits” bandwagon again, the “passing the phone” trend is one that’s been used before, but has resurfaced in recent weeks.

Put simply, someone films themselves saying that they’re “passing the phone” to a friend or colleague, while stating a specific, funny, or ridiculous trait or characteristic about them (such as over-using a certain word, always forgetting something in the office, etc.). 

The next person will then do the same to someone else, and then the chain keeps repeating until the end.

As with the “shake hands with” trend, passing the phone is all about showing the personalities behind the brand, taking a look at the team’s quirks and humour, and letting users connect with the people in the business – not just the products or services.

Source: The Beauty Crop (TikTok)

Trends come and go, but strong content sticks. Our TikTok for Business guide gives you everything you need to learn how to make posts that stand out, show off your brand, and keep people coming back for more.