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Helena Young

Lead Writer
Helena Young

Helena is Lead Writer at Startups. As resident people and premises expert, she's an authority on topics such as business energy, office and coworking spaces, and project management software.

With a background in PR and marketing, Helena also manages the Startups 100 Index and is passionate about giving early-stage startups a platform to boost their brands.

From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

Author Posts

Reports that WeWork could file for bankruptcy as early as next week

November 1, 2023 | 3 min read
Detroit, July 26, 2019: Interior of WeWork Office in Downtown Detroit, featuring a digital sign in pad Reports that WeWork could file for bankruptcy as early as next week

From startup to scale-up: how we doubled our headcount in just one year

November 6, 2023 | 4 min read
Handshake, above and business people in a meeting for a deal, onboarding and welcome. Happy, interview and corporate employees shaking hands for thank you, support or partnership in group discussion From startup to scale-up: how we doubled our headcount in just one year

Performance management - techniques for effective improvement plans

November 17, 2023 | 11 min read
Call center, manager and happy team at computer for software training, customer service and CRM in office. Man, woman and sales mentor helping intern on desktop, telemarketing and technical support. Performance management - techniques for effective improvement plans

What are OKRs? Objectives and Key Results explained

October 10, 2023 | 7 min read
Young man captain on the yacht looking through binoculars during sailing boat control. Travel and active life. What are OKRs? Objectives and Key Results explained

Probation periods: essential guide for hiring managers

November 21, 2023 | 11 min read
The restaurant staff learns to distinguish between glasses. Probation periods: essential guide for hiring managers

Why I’m excited about the next generation of entrepreneurs

October 8, 2023 | 4 min read
Gen Z employees group (1) Why I’m excited about the next generation of entrepreneurs

Gen Z at work: why businesses must invest in wellbeing to attract young talent

October 7, 2023 | 4 min read
Gen Z at work: why businesses must invest in wellbeing to attract young talent

Why fertility support is the next big workplace issue

October 6, 2023 | 4 min read
woman making hormonal injections in belly, tattoo, pregnancy concept Why fertility support is the next big workplace issue

WeWorked: as WeWork battles with bankruptcy, what’s next for the coworking sector?

September 20, 2023 | 4 min read
wework lettering on the glass door at night WeWorked: as WeWork battles with bankruptcy, what’s next for the coworking sector?

How to write SMART goals for business success today - with examples

September 18, 2023 | 8 min read
Three arrows sticking into a target How to write SMART goals for business success today - with examples

What is a KPI? How to use key performance indicators, with examples

September 16, 2023 | 7 min read
Two businesspeople or an accountant team are analyzing data charts, graphs, and a dashboard on a laptop screen in order to prepare a statistical report and discuss financial data in an office. What is a KPI? How to use key performance indicators, with examples

Employee mental health crisis sees record numbers out of work

September 12, 2023 | 4 min read
Hands, psychology and mental health with a woman in a therapy session for grief counseling after loss. Anxiety, stress or depression with a female patient feeling nervous in a clinic for support. Employee mental health crisis sees record numbers out of work

Lazy and bad at maths: what TikTok says about women in the modern workplace

September 12, 2023 | 4 min read
Women at work Lazy and bad at maths: what TikTok says about women in the modern workplace

I turned my hobby into a six-figure business

September 11, 2023 | 3 min read
Woman making epoxy resin arts and crafts. Creation of handmade coaster. I turned my hobby into a six-figure business

How I started a business with my best mate (and yes, we’re still friends!)

September 9, 2023 | 4 min read
Group of happy friends chatting in the coffee shop. How I started a business with my best mate (and yes, we’re still friends!)

Why your HR team needs to be on TikTok

September 8, 2023 | 5 min read
Woman holding iPhone with TikTok app logo on the screen. Rostov- Why your HR team needs to be on TikTok

UK announces return to Horizon science programme in win for startups

September 7, 2023 | 4 min read
Senior male researcher carrying out scientific research in a lab UK announces return to Horizon science programme in win for startups

You don’t need a degree to succeed in business – and I’m proof

September 3, 2023 | 3 min read
Woman standing near arrows on asphalt, top view. Choice concept You don’t need a degree to succeed in business – and I’m proof

How to make yourself more employable in 2023

September 2, 2023 | 4 min read
Human use laptop technology internet learning and study online class technology network, e-learning, online education, education, training, tutor, video lesson, course, knowledge in homeschool How to make yourself more employable in 2023

Contract workers waiting months for payments as SME cash flow dries up

September 1, 2023 | 4 min read
Unhappy young woman sitting at kitchen table looking at laptop having problems in job searching Contract workers waiting months for payments as SME cash flow dries up
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