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Helena Young

Deputy Editor

Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox.

From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Author Posts

Did small businesses get the budget they wanted?

March 7, 2024 | 5 min read
Image of the front door to the HM Treasury building on Horse Guard Road, Whitehall with the words 'HM Treasury' painted onto the wall. Did small businesses get the budget they wanted?

What is a quarter-life gap year? Here's what you need to know

March 5, 2024 | 4 min read
Back view of male tourist with rucksack standing on coast in front of great mountain massif while journey. Man traveler wearing yellow jacket with backpack explore scandinavia nature. Wanderlust outdoor lifestyle What is a quarter-life gap year? Here's what you need to know

Now might be the best time to change pension providers

March 4, 2024 | 3 min read
Pension change (1) Now might be the best time to change pension providers

Government U-turns on rules that shut out female investors

March 4, 2024 | 3 min read
Woman business meeting (1) Government U-turns on rules that shut out female investors

6 innovative dating apps to fall in love with this Valentine's Day

February 12, 2024 | 3 min read
Man giving a like to photo on social media or swiping on online dating app. Finger pushing heart icon on screen in smartphone application. Friend, follower or fan liking picture of a beautiful woman. 6 innovative dating apps to fall in love with this Valentine's Day

Leap day pay change: what you need to know

February 5, 2024 | 3 min read
Marking Leap Year Day, February 29, on a calendar with a pushpin and red circle in ink Leap day pay change: what you need to know

My apprenticeship helped me launch a business - now I want others to know

February 5, 2024 | 3 min read
Grace Hardy1 My apprenticeship helped me launch a business - now I want others to know

University blues on the rise among young people

February 2, 2024 | 4 min read
University students (1) University blues on the rise among young people

Who is Franck Petitgas? Meet the host of the UK’s new Small Business Council

February 1, 2024 | 2 min read
Who is Franck Petitgas? Meet the host of the UK’s new Small Business Council

Facebook turns 20: but who is left to celebrate?

February 1, 2024 | 4 min read
Facebook uninstall (1) Facebook turns 20: but who is left to celebrate?

Superdry sales slump: is the Y2K fashion brand so last year?

April 16, 2024 | 4 min read
Superdry featured image (1) Superdry sales slump: is the Y2K fashion brand so last year?

How to request more predictable work hours under new laws

January 29, 2024 | 4 min read
Unpredictable working hours (1) How to request more predictable work hours under new laws

Inside the world of Instagram dropshipping: is it right for your business?

January 29, 2024 | 7 min read
Closeup view of female online store small business owner seller entrepreneur packing package post shipping box preparing delivery parcel on table. Ecommerce dropshipping shipment service concept. Inside the world of Instagram dropshipping: is it right for your business?

Klopp leaves Liverpool: is there a right time to quit your job?

January 26, 2024 | 3 min read
Liverpool FC Klopp leaves Liverpool: is there a right time to quit your job?

Best free video conferencing software for small businesses

January 23, 2025 | 9 min read
Back view of female employee talking on video call with colleagues. Working from home concept. Generative AI Best free video conferencing software for small businesses

Is tipping culture getting out of hand? TikTok says yes

January 26, 2024 | 4 min read
Waitress holding out a bill to a customer to add a service charge Is tipping culture getting out of hand? TikTok says yes

Tom Hollander and the Amazing Salary Gap

January 25, 2024 | 3 min read
Illustration of business inequality status concept Tom Hollander and the Amazing Salary Gap

WizzAir profits are taking off. Here's why that's bad news for customers

January 25, 2024 | 4 min read
LUTON, UK - JULY 12, 2019: Wizz Air Airbus A320 fleet at London Luton Airport in the UK. It is UK's 5th busiest airport with 16.5 million annual passengers. WizzAir profits are taking off. Here's why that's bad news for customers

What is Voice of Customer (VoC)? Best practices and examples

January 25, 2024 | 7 min read
Multi-ethnic group of people sitting in circle while discussing business project in office, focus on smiling African-American woman talking to colleagues, copy space What is Voice of Customer (VoC)? Best practices and examples

There’s still time to apply to these London business schools

January 23, 2024 | 4 min read
There’s still time to apply to these London business schools
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