Helena Young

Deputy Editor

Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox.

From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Author Posts

Is TikTok shadowbanning your business?

Is TikTok shadowbanning your business?

I’ve heard from countless SMEs — here’s how they’re reacting to today’s economy

I’ve heard from countless SMEs — here’s how they’re reacting to today’s economy

Sage amps up AI offering ahead of Making Tax Digital deadline

Sage amps up AI offering ahead of Making Tax Digital deadline

My startup was my family — until it wasn't

Varun Bhanot Startup Daddy My startup was my family — until it wasn't

Are businesses pivoting too fast in the new world of work?

Are businesses pivoting too fast in the new world of work?

Why the M&S and Co-op cyberattacks are a wake up call for SMEs

Why the M&S and Co-op cyberattacks are a wake up call for SMEs

Peter Jones announces entrepreneur competition with £10,000 cash prize

Peter Jones announces entrepreneur competition with £10,000 cash prize

I think today’s startups have a soft skills problem

I think today’s startups have a soft skills problem

Training scheme launches to build skilled hospitality workforce

Training scheme launches to build skilled hospitality workforce

Uber drivers to accept cash outside London

Uber drivers to accept cash outside London

Deliveroo sold for £2.9bn - what does it mean for UK startups?

Deliveroo sold for £2.9bn - what does it mean for UK startups?

Camera-off culture might be putting your business at risk

Camera-off culture might be putting your business at risk

One year until major tax change hits sole traders

One year until major tax change hits sole traders

Why we refuse to build another beige baby brand

Why we refuse to build another beige baby brand

Post Office strikes deal to safeguard access to cash for small businesses

Post Office strikes deal to safeguard access to cash for small businesses

1 in 5 business owners haven’t taken a break in over a year

1 in 5 business owners haven’t taken a break in over a year

These are all the UK startup acquisitions that happened in 2025

These are all the UK startup acquisitions that happened in 2025

How to win a national TV ad for your brand worth £300k

How to win a national TV ad for your brand worth £300k

What does Ofcom’s new safety code mean for tech firms?

What does Ofcom’s new safety code mean for tech firms?

Employees £4k out of pocket each year due to work-related expenses

Employees £4k out of pocket each year due to work-related expenses
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