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Helena Young

Deputy Editor

Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox.

From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Author Posts

More employers looking to hire ex-offenders as worker shortage persists

March 21, 2023 | 3 min read
Photo of an apprentice and an older woman mentor sitting at a pottery wheel in an East London studio More employers looking to hire ex-offenders as worker shortage persists

Majority of Gen Z employees want to go freelance

March 18, 2023 | 3 min read
Overhead shot of a young woman working on a laptop whilst sat on a stripey multicoloured carpet Majority of Gen Z employees want to go freelance

What’s in a name? How to name a startup in 2023

March 17, 2023 | 3 min read
Image of the top of a Birth Certificate What’s in a name? How to name a startup in 2023

Rise in employee thefts could cost UK businesses £140,000 a year

March 16, 2023 | 3 min read
CCTV surveillance security camera transmit a video and audio signal to a wireless receiver through a radio band.Security camera for prevent product stolen in mall and supermarket Rise in employee thefts could cost UK businesses £140,000 a year

Sustainable fashion: what are the current trends and opportunities?

March 14, 2023 | 9 min read
Clothing recycling. Used clothes in a circle. Ecological and sustainable fashion Sustainable fashion: what are the current trends and opportunities?

Silicon Valley Bank UK collapse and HSBC Rescue - what you need to know

March 13, 2023 | 7 min read
Concept: The demise of the bank for financing startup companies Silicon Valley Bank SVB. Logos of SVB falling over an edge / cliff Silicon Valley Bank UK collapse and HSBC Rescue - what you need to know

Before the budget: what do small business owners want?

March 12, 2023 | 6 min read
Image of the front door to the HM Treasury building on Horse Guard Road, Whitehall with the words 'HM Treasury' painted onto the wall. Before the budget: what do small business owners want?

The Rule of 7: increasing customer interactions in the digital age

March 11, 2023 | 6 min read
Omnichannel flat isometric vector concept. Customers surrounded by many communication types with seller. The Rule of 7: increasing customer interactions in the digital age

Top 10 office slang words for 2023 revealed

March 10, 2023 | 3 min read
International young team work taking a selfie in creative office - Group of multiracial students using digital devices - Networking and e learning concept Top 10 office slang words for 2023 revealed

Graduate workers expect to earn OVER £5,000 MORE than the average starting salary

March 9, 2023 | 7 min read
Back view of Male and female fresh graduate students with gown and academic address walk in campus of Cambridge University, UK during congregation day. Graduate workers expect to earn OVER £5,000 MORE than the average starting salary

It’s almost International Women’s Day - and the tech industry hasn’t got the memo

March 7, 2023 | 4 min read
Vector of a woman fighting back a giant fist, protecting herself from work abuse It’s almost International Women’s Day - and the tech industry hasn’t got the memo

Younger workers in London are leading the charge back to the office

March 5, 2023 | 2 min read
Crowd of people in modern office building hallway. Business people walking across office lobby. Younger workers in London are leading the charge back to the office

Managing staff turnover - plus tips to avoid it

March 4, 2023 | 11 min read
Sad unemployed Asian woman packing personal belongings in cardboard box standing at table desk, feeling stressed and depressed losing her job. Upset dismissed lady leaving office after being fired Managing staff turnover - plus tips to avoid it

Employee Appreciation Day: how should employers react to the childcare crisis?

March 3, 2023 | 6 min read
Young African mother working online from home on a laptop with her little daughter sitting on her lap Employee Appreciation Day: how should employers react to the childcare crisis?

“It’s heartbreaking to close our store”: UK SMEs reflect on a year of energy bill chaos

February 24, 2023 | 4 min read
Smart Meter with Budget Exceeded Warning “It’s heartbreaking to close our store”: UK SMEs reflect on a year of energy bill chaos

Neurodiversity in Workplaces: tips to build an inclusive environment

February 22, 2023 | 7 min read
Happy team of coworkers working together in an office. Neurodiversity in Workplaces: tips to build an inclusive environment

Rail strikes: Is this the end of the daily commute?

February 17, 2023 | 4 min read
People waiting for the train at subway station. Mixed race persons, two men and two women, staying on a line and waiting to board the train. Commuting and transport Rail strikes: Is this the end of the daily commute?

Less Musk, more Sturgeon: the art of knowing when to go

February 16, 2023 | 3 min read
Scottish Parliament, Holyrood, Edinburgh Less Musk, more Sturgeon: the art of knowing when to go

The Devil Wears Pyjamas: restyling the office dress code for Generation Z

February 15, 2023 | 7 min read
gen z female working on laptop and talking on mobile phone in her room The Devil Wears Pyjamas: restyling the office dress code for Generation Z

Sole traders are more than twice as likely to work from home

February 14, 2023 | 3 min read
Senior businesswoman, working hard, from home office. Sole traders are more than twice as likely to work from home
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