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Helena Young

Deputy Editor

Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox.

From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Author Posts

Wix 50% discount deal offers savings for business sites

March 12, 2024 | 4 min read
Wix Wix 50% discount deal offers savings for business sites

Leadership styles in business: 7 different types (and how to find your own)

June 23, 2023 | 12 min read
Female business leader conducting a meeting Leadership styles in business: 7 different types (and how to find your own)

Why starting a business in a recession isn’t as crazy as you think

October 12, 2022 | 6 min read
Small business owner standing at cafe entrance Why starting a business in a recession isn’t as crazy as you think

In defence of red tape: why a bonfire of regulations is a terrible idea for small businesses

October 4, 2022 | 4 min read
Gender barrier, woman career obstacle or inequality, limitation In defence of red tape: why a bonfire of regulations is a terrible idea for small businesses

Sahar Hashemi: “People feel that women don't make great entrepreneurs”

September 30, 2022 | 5 min read
Sahar Hashemi Sahar Hashemi: “People feel that women don't make great entrepreneurs”

Deadline extended for the Startups 100 Index

September 28, 2022 | 2 min read
Deadline extended for the Startups 100 Index

There’s only one week left to apply to the Startups 100 Index!

September 23, 2022 | 2 min read
Startups 100 2023 featured image There’s only one week left to apply to the Startups 100 Index!

Six-month emergency support package for small businesses announced

January 20, 2023 | 4 min read
Restaurant cafe energy bills support package government electricity Six-month emergency support package for small businesses announced

50 employee benefits and perks to increase staff retention

October 25, 2024 | 18 min read
Woman works from a train with a tablet and a notebook. Working remotely, travel 50 employee benefits and perks to increase staff retention

How to write a mission statement: 7 inspiring examples and a free template

June 26, 2025 | 8 min read
small business brainstorm How to write a mission statement: 7 inspiring examples and a free template

“The gap between success or failure is getting smaller”: SMEs react to soaring energy costs

September 6, 2022 | 5 min read
Business woman looking with concern at piece of paper “The gap between success or failure is getting smaller”: SMEs react to soaring energy costs

Sunak vs. Truss: who is best for small businesses?

August 31, 2022 | 6 min read
Downing Street 10 Sunak vs. Truss: who is best for small businesses?

Experiential retail: what is it and how can you get involved?

August 26, 2023 | 8 min read
Experiential retail: what is it and how can you get involved?

How to Survive a Recession (from the businesses that made it through the last one)

August 23, 2022 | 6 min read
How to Survive a Recession How to Survive a Recession (from the businesses that made it through the last one)

Rising energy bills will make it CHEAPER TO COMMUTE than to work from home this winter

August 22, 2022 | 9 min read
commute bus Rising energy bills will make it CHEAPER TO COMMUTE than to work from home this winter

10 money-saving tips to help your business survive a recession

August 9, 2022 | 7 min read
Female restaurant chef sits at the table after hours doing her bookkeeping in front of an open laptop. 10 money-saving tips to help your business survive a recession

Leaner and Greener: How I halved my business energy bill by going sustainable

August 4, 2022 | 7 min read
BEV ALMOST OFF GRID Leaner and Greener: How I halved my business energy bill by going sustainable

Startups 100 2023: Apply Now

October 17, 2022 | 3 min read
Startups 100 2023 featured image Startups 100 2023: Apply Now

Wetherspoons founder Tim Martin blames Tax and Tesco for closing time on UK pubs

July 28, 2022 | 6 min read
Pub (1) Wetherspoons founder Tim Martin blames Tax and Tesco for closing time on UK pubs

Government expands its SME growth scheme to help more firms save money

July 25, 2022 | 3 min read
Help to Grow Digital (1) Government expands its SME growth scheme to help more firms save money
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