Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox.
From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.
With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.
Startups 100 shows pandemic's impact on UK startups 
Majority of UK Black business owners say they don’t trust banks to support their business 
Startups 100 2021: the regional highlights 
The end of furlough: how should SMEs prepare? 
Nearly half of all Brits are using a side hustle to make money 
Pingdemic stalls UK economic recovery in July 
‘Cocktail of issues’ causing labour shortage for manufacturing SMEs 
Here’s how to make your small business more sustainable, on a budget 
Nearly 80 new UK businesses were registered per hour in the first half of 2021 
The shop-com boom: Which ecommerce marketplace is the best for small businesses? 
UK revealed as the cheapest country in Europe to start a business 
More than one third of women say lack of funding is the biggest barrier to setting up a business 
Barclays launches tech start-up support programme for Black founders 
National Insurance increase: How will it affect small businesses? 
Instagram’s new mentorship programme: How can your small business apply? 
How can construction SMEs build the next generation of talent? 
What do startups need to know about the government’s Income Tax reform? 
The Pingdemic: what do small businesses need to know about the rise in self-isolation figures? 
How are small businesses preparing for Freedom Day? 
How to start a business: a 10 step guide to success