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Helena Young

Lead Writer
Helena Young

Helena is Lead Writer at Startups. As resident people and premises expert, she's an authority on topics such as business energy, office and coworking spaces, and project management software.

With a background in PR and marketing, Helena also manages the Startups 100 Index and is passionate about giving early-stage startups a platform to boost their brands.

From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

Author Posts

Telephone rings supreme as study finds customers prefer phone calls to emails

November 30, 2023 | 3 min read
Smiling woman, dressed casually, having phone call. Telephone rings supreme as study finds customers prefer phone calls to emails

How to sign up for Amazon’s FREE AI course this week

December 19, 2023 | 3 min read
How to sign up for Amazon’s FREE AI course this week

Digital Nomad visas: 48 countries offering visa schemes to UK workers

April 18, 2024 | 30 min read
Overhead view of woman who relaxes by the side of a pool while working remotely on laptop Digital Nomad visas: 48 countries offering visa schemes to UK workers

Hiring right: the key to a successful workforce

December 18, 2023 | 9 min read
Yellow chair standing out from the crowd. Business concept. 3D rendering Hiring right: the key to a successful workforce

How a toxic work culture made WeWork bankrupt

November 19, 2023 | 5 min read
WeWork Inc. is a provider of coworking spaces, including physical and virtual shared spaces Barcelona Spain February 3 2023 How a toxic work culture made WeWork bankrupt

Government expected to extend tax breaks for hospitality SMEs

January 11, 2024 | 2 min read
Coffee Shop Bar Counter Cafe Restaurant Relaxation Concept Government expected to extend tax breaks for hospitality SMEs

New ‘Back to Work’ scheme promises greater employment support

November 30, 2023 | 3 min read
Senior business woman, employer holding resume listening young candidate at job interview. Group of business people talking, meeting, sharing ideas in modern office. Human resources concept New ‘Back to Work’ scheme promises greater employment support

Recruitment process: guide for small business owners

December 18, 2023 | 11 min read
Handshake welcome and introduce new staff to team. Warm welcome to new office. Flat vector illustration Recruitment process: guide for small business owners

The juggle is real: how to manage a new venture and parenthood

November 10, 2023 | 4 min read
BABYBUSH box The juggle is real: how to manage a new venture and parenthood

“WeWork is here to stay” – coworking firm reassures UK tenants despite bankruptcy

November 8, 2023 | 4 min read
LONDON- Wework branch in the City of London, a flexible office space solution popular with startups and freelancers. “WeWork is here to stay” – coworking firm reassures UK tenants despite bankruptcy

Strategic planning: key steps to effective direction setting

November 27, 2023 | 9 min read
Player defeating the king and winning a chess game, strategy and tactics concept Strategic planning: key steps to effective direction setting

Reports that WeWork could file for bankruptcy as early as next week

November 1, 2023 | 3 min read
Detroit, July 26, 2019: Interior of WeWork Office in Downtown Detroit, featuring a digital sign in pad Reports that WeWork could file for bankruptcy as early as next week

From startup to scale-up: how we doubled our headcount in just one year

November 6, 2023 | 4 min read
Handshake, above and business people in a meeting for a deal, onboarding and welcome. Happy, interview and corporate employees shaking hands for thank you, support or partnership in group discussion From startup to scale-up: how we doubled our headcount in just one year

Performance management - techniques for effective improvement plans

November 17, 2023 | 11 min read
Call center, manager and happy team at computer for software training, customer service and CRM in office. Man, woman and sales mentor helping intern on desktop, telemarketing and technical support. Performance management - techniques for effective improvement plans

What are OKRs? Objectives and Key Results explained

October 10, 2023 | 7 min read
Young man captain on the yacht looking through binoculars during sailing boat control. Travel and active life. What are OKRs? Objectives and Key Results explained

Probation periods: essential guide for hiring managers

November 21, 2023 | 11 min read
The restaurant staff learns to distinguish between glasses. Probation periods: essential guide for hiring managers

Why I’m excited about the next generation of entrepreneurs

October 8, 2023 | 4 min read
Gen Z employees group (1) Why I’m excited about the next generation of entrepreneurs

Gen Z at work: why businesses must invest in wellbeing to attract young talent

October 7, 2023 | 4 min read
Gen Z at work: why businesses must invest in wellbeing to attract young talent

Why fertility support is the next big workplace issue

October 6, 2023 | 4 min read
woman making hormonal injections in belly, tattoo, pregnancy concept Why fertility support is the next big workplace issue

WeWorked: as WeWork battles with bankruptcy, what’s next for the coworking sector?

September 20, 2023 | 4 min read
wework lettering on the glass door at night WeWorked: as WeWork battles with bankruptcy, what’s next for the coworking sector?
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