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Isobel O'Sullivan
Isobel O’Sullivan is a News Editor at Startups.co.uk with over five years of experience covering business and technology news. Since studying Digital Anthropology at University College London, she’s written for Tech.co, Expert Market, and Eco Experts, using her expertise to distil complex topics, and has had her work linked to in leading publications like the Financial Times and The Guardian.
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Will your business be affected by the VAT shake-up? The government reportedly wants marketplaces to collect VAT on sales by larger sellers. Here’s what changes could be announced on the Budget.2 min read -
AI shoppers are coming. Here's how to get your online store ready AI traffic to UK retail sites has surged, but many small stores are invisible to it. We share how to get your site seen by AI shopping tools.5 min read -
300 investors said no. Here’s how this founder kept going From a blockchain pivot to a US regret, Mike shares what raising money really taught him, and what he’d tell founders just starting out.5 min read -
One in five founders explicitly ban employee side hustles A fifth of founders forbid side hustles. Here’s why they ban them, why others back them, and how fractional hiring shapes the debate.5 min read -
The most dishonest sentence you’ll see on LinkedIn Our guest columnist, Varun Bhanot AKA Startup Daddy, offers his unfiltered thoughts on being a founder and father.3 min read -
100,000 hospitality jobs for young people: are indies being left out? Nando’s and McDonald’s have backed the government’s 100,000 jobs pledge, but can small venues with tight margins afford to hire too?3 min read -
28% of small firms would hire if business rates relief was expanded New FSB research suggests expanding Small Business Rates Relief could unlock hiring.4 min read -
The average van’s fuel bill is up £671 in 2026. Here’s what to do about it Diesel has topped £2 a litre, and for those who work from a van, there’s no avoiding the pump.3 min read