Pipedrive CRM review – a simple, great-value system

Costing just £14 per month, our Pipedrive review ranks it as one of our top CRMs for usability. But how do its pros and cons serve your small business’ needs?

Our Research

Our team of writers and researchers review CRM software by rating each product against the key features businesses care about: ease of use; value for money; the ability to scale, plus the depth of functionality and advanced options.
Written and reviewed by:
Helena Young

Startups.co.uk is reader supported – we may earn a commission from our recommendations, at no extra cost to you and without impacting our editorial impartiality.

The CRM market is more competitive than ever, with some big brands offering cutting edge features at low costs. There are even free CRM software options to choose between.

With this in mind, Pipedrive has plenty of competitors to stand out from. That said, the brand is holding its own admirably against the Salesforces and HubSpots of this world.

Our researchers have awarded Pipedrive an overall 4.3 out of 5 as it puts up a strong performance on the contact management front thanks to its outstanding reporting and organisational tools. It’s an easy-to-use, sales-focused CRM system. The platform’s lowest-tiered plan – Pipedrive Essential – costs £14 per user, per month.

As the cost of living crisis drags on and customers become more stingy with their wallets, having a CRM system that helps you better manage your customer network and helps you retain clients is key. Pipedrive helps you have a good overview of your customer relations performance.

However, there are some areas in which Pipedrive is lacking, like marketing and customer service. So how does it compare to rivals? What are the best Pipedrive alternatives? And is it a good choice for your firm? Our below Pipedrive review will help you make a confident decision about whether or not to purchase a Pipedrive plan.

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0 out of 0

Pipedrive Essential

Pipedrive Advanced

Pipedrive Professional

Pipedrive Enterprise

Users

Unlimited

Users

Unlimited

Users

Unlimited

Users

Unlimited

Features
  • Lead, deal, calendar and pipeline management
  • Simple data import and easy customization
  • 24/7 support
  • 275+ integrations
Features
  • Full email sync with templates and scheduling
  • Group emailing plus open and click tracking
  • Workflow builder with triggered automations
Features
  • One-click calling and call tracking
  • Create, manage and eSign documents and contracts
  • Revenue projections, forecasts
  • Enhanced custom reporting
Features
  • Visibility settings
  • Heightened security preferences
  • No feature limits
crm pricing
Read More About CRM

This page is part of a larger series on CRM. Read more about the top CRM systems in our full guide:

Best CRM Software for Small Businesses

How much does Pipedrive cost?

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0 out of 0

Pipedrive Essential

Pipedrive Advanced

Pipedrive Professional

Price per month (billed annually)
Price per month (billed annually)
Price per month (billed annually)
Price per month (billed monthly)

£24 per user

Price per month (billed monthly)

£39 per user

Price per month (billed monthly)

£64 per user

Users

Unlimited

Users

Unlimited

Users

Unlimited

Adopting new technologies can often be a big expense for small businesses. But it’s also an important investment for growth.

In fact, a survey by software company Xero found that small businesses which readily adopt new technology enjoy, on average, 120% higher revenue.

Pipedrive Essential:

£14 per user, per month (billed annually)
£24 per user, per month (billed monthly)

Pipedrive dashboard

Does have
  • Unlimited contacts
  • 24/7 live chat and online support
  • Lots of communication integrations
  • Full set of security tools
  • Visual sales pipeline
  • Calendar view
  • Email inbox
Doesn't have
  • Custom dashboard
  • Many marketing tools
  • Revenue reports

Pipedrive Essential is the best option for small business users that don’t have a lot of tech experience, who want a powerful CRM plan that’s low maintenance to use.

As evidence, it took our testers just under 14 minutes to import all of our mock customer data into the Pipedrive backend.

The Essential package is largely focused on tracking and organising sales. However, as Pipedrive doesn’t do so well for online brand-building, it’s better for businesses that already have a marketing strategy in place.

When we compared Pipedrive Essential to rival CRM brands, Freshsales Suite has slightly more functionality for £1.90 less per user, per month.

However, the areas where Pipedrive is lacking can be improved with a simple third-party integration.

Say you’re an online seller who wants to design a branded invoice for your customers using Pipedrive. You could do this easily by downloading accounting software like Quickbooks or Xero.

What do Pipedrive’s users think of the platform?

Business consultancy firm Gray Matters switched to Pipedrive from Google Sheets. A spokesperson there told Startups:

“Being a business that helps others with their sales and business development, it’s really important that we practice what we preach.

“We’ve used pretty much every CRM out there and this is by far the most user-friendly, so when they say it’s built by sales people for sales people, they are not lying.”

Pipedrive Advanced:

£29 per user, per month (billed annually)
£39 per user, per month (billed monthly)

Pipedrive leads

Does have
  • Deal and activity reports
  • Ability to send emails from CRM
  • Lead scoring
  • Preset dashboard
Doesn't have
  • Custom dashboard
  • Custom reports
  • Revenue forecast tools
  • Social media integration

Considering the sizable increase in cost, Pipedrive Advanced doesn’t offer small business users a huge amount over the Essential plan.

Its main specialism is data storage and presentation. In terms of sales records, you can format all customer transactions into deal or activity reports.

Using the ‘Lead Booster’ add-on (for an extra £25 per month), users can access more complex functions. For example, our testers were able to use the booster to build a chatbot in just over one minute – the quickest of all the brands we analysed.

We were surprised by the lack of any social media functionality included in Pipedrive Advanced or the Lead Booster, however.

We think Pipedrive Advanced is best for businesses with larger budgets and multiple departments. Its added reporting capabilities make it a must for firms that need to regularly communicate sales figures to higher-ups.

Pipedrive Professional:

£49 per user, per month (billed annually)
£64 per user, per month (billed monthly)

Pipedrive deals pipeline

Does have
  • Custom dashboard
  • 60 automated workflows
  • Custom reports
Doesn't have
  • Auto responses
  • Customer service tools
  • Ability to accept payments
  • A lot of marketing campaign tools

At £49 per user, Pipedrive Professional will be out of range for most small business budgets.

However, if your organisation is a small team that handles very large online sales volumes – for example, if you’re dropshipping – Pipedrive Professional is worth the expense.

With 60 automated workflows available, you’ll be able to set up ‘triggers’ that automatically perform a task. For example, sending a welcome email to a new customer when they are added to your database.

Plus, impressive security features mean that customer data will be well protected if you’re storing sensitive information, like medical records. That’s why we made it our top healthcare marketing CRM for confidentiality.

Pipedrive Enterprise: £99 per user, per month

At £99 per user, per month, Pipedrive Enterprise is not designed for small businesses.

You’ll get onboarding assistance and 100 automated workflows, but its feature set just isn’t premium enough to justify the added expense.

Does Pipedrive have a free plan?

If you’re looking for a completely free CRM system, you won’t find it with Pipedrive.

The platform does offer 14-day free trials of any of its payment plans, however.

We think the best free CRM solutions are:

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0 out of 0

monday.com Individual

ClickUp Free

HubSpot Free

Price per month (billed annually)

Free

Price per month (billed annually)

Free

Price per month (billed annually)

£0

Users

Up to 2

Users

Unlimited

Users

Unlimited

Features
  • Unlimited boards
  • Unlimited docs
  • 200+ templates
  • Over 20 column types
Features
  • Unlimited tasks
  • Unlimited members
  • Two-factor authentication
  • 24/7 support
  • Real-time chat
Features
  • 2,000 emails per month
  • 5 active contact lists
  • Up to 3 dashboards permitted
Get started:
Try monday.com
Get started:
Try ClickUp
Get started:
Try HubSpot

If you’re looking to find the best low-budget CRM option, you can also use our simple online free quote-matching tool.

Tell us a few basic facts about your business, and we’ll find the best provider that suits your specific needs.

What are the best Pipedrive alternatives?

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0 out of 0

Bigin

Free trial?

Free trial?

Free trial?

Free trial?

Free trial?

Free trial?

Free trial?

Score out of 5:

4.3

Score out of 5:

4.3

Score out of 5:

4.1

Score out of 5:

4.5

Score out of 5:

4.6

Score out of 5:

4.3

Score out of 5:

3.8

Features:
  • Unlimited contacts permitted
  • Communication, ecommerce, and accounting integrations
  • Allows unlimited custom fields
Features:
  • Huge range of CRM board templates
  • Message board for dashboard collaboration
  • Widgets available for bespoke metrics
  • Unlimited contacts and dashboards
Features:
  • Communication integration for team working
  • Fast-loading dashboard for large datasets
  • 2 million contact limit
Features:
  • Freddy AI tool gives you insights ready-made
  • Communication, ecommerce, and accounting integrations
  • Big library of preset templates
Features:
  • 21 features available on free plan
  • Automated reports included on free plan
  • User permissions available for larger teams
Features:
  • 50,000 contact limit
  • Ecommerce integrations
  • Webforms
  • List segmentation
Features:
  • Automatic data capture
  • Mobile access and administration
  • Salesforce Inbox
  • 10 user limit

As the above chart shows, Pipedrive pricing is competitive. The platform doesn’t quite rival the more wallet-friendly options like Zoho Bigin (£5 per user) and HubSpot Free.

Our researchers found that the best Pipedrive alternative is Freshsales Suite.

Freshsales is similarly priced, and also offers the same sales-specific focus. We give it 2.5 out of 5 for pricing overall.

Methodology: how did we review Pipedrive?

Our team of independent researchers looked at a selection of the best and most popular CRM software. After finding all the information we need, the researchers then compare each software against its competitors, allowing us to find the cream of the crop.

The criteria we look at include:

  • Price: Simple enough – the platform with the lowest price tag scores the best
  • Features: Again, fairly easy to assess. Whichever platforms offer the best variety of features are given a better placement than those that have a more skint collection of tools.
  • Usability: Our researchers have a collection of tasks they need to accomplish. The ease and time through which they can accomplish these tasks is tallied up in order to see which platform is the most usable.
  • Customer Support: Again, easy enough – look at the options available and see how each platform fares when it comes to customer support options
  • Customer Score: After looking across various review aggregate sites (eg. Trustpilot), our researchers compile a general customer score, summarizing the overall satisfaction of the public

After factoring in all this information, alongside the scores they received, we were able to calculate a final overall score for each project management platform.

Final review of Pipedrive

4.3 out of 5
  • Pricing
    4.1
  • Customisation
    3.1
  • Features
    3.9
  • Team Infrastructure
    3.9
  • Customer Support
    4.2
  • Scalability
    3.2

Pipedrive is an excellent CRM for small businesses that are newly set up online, such as high street retailers.

Our expert team of analysts have spent the past half decade reviewing the top small business CRM systems on the market. We think Pipedrive works best as a platform that can be set up and operated without requiring technical software knowledge.

While Pipedrive only provides an average level of functionality – particularly when it comes to marketing – it easily outshines rival software for user experience.

Our testing found tasks can be completed quickly and easily – even with more sophisticated tools, like chatbots.

Plus, our expert review of Pipedrive found the platform has excellent integrations with ecommerce and accounting platforms, which makes it a powerful tool for sales and inventory monitoring.

Try Pipedrive for free

Get started with a 14-day free trial of Pipedrive Essential

Try Pipedrive Our runner-up top CRM for small businesses
Pipedrive FAQs
  • How much does Pipedrive cost?
    Pipedrive Essential costs £14 per user, per month when billed annually (£24 billed monthly). That means a three person team will pay £504 a year for the platform.
  • Is Pipedrive free?
    Pipedrive does not have a free plan unlike other popular CRM brands like HubSpot. However, you can trial any of its paid-for plans for zero charge for up to 14 days.
  • Is Pipedrive a good CRM?
    We think Pipedrive is an excellent CRM, and ranked it as our second-favourite small business platform overall. Its clean interface and minimalist design makes it very easy for SMEs to use.

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Written by:
Helena Young
Helena is Lead Writer at Startups. As resident people and premises expert, she's an authority on topics such as business energy, office and coworking spaces, and project management software. With a background in PR and marketing, Helena also manages the Startups 100 Index and is passionate about giving early-stage startups a platform to boost their brands. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

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