Pipedrive: Pricing, Plans, Fees and Alternatives

Costing just £12.50 per month, our Pipedrive review ranks it as one of our top CRMs for usability. But how do its pros and cons serve your small business’ needs?

Our experts

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Pipedrive is an easy-to-use, sales-focused CRM system. The platform’s lowest-tiered plan – Pipedrive Essential – costs £14.90 per user, per month.

Our expert team of researchers gave Pipedrive 3.9 out of 5. We think it is particularly strong for contact management given its outstanding reporting and organisational tools.

But there are some areas in which Pipedrive is lacking, like marketing and customer service. So how does it compare to rivals? What are the best Pipedrive alternatives? And is it a good choice for your firm?

Our below Pipedrive review will help you make a confident decision about whether or not to purchase a Pipedrive plan.

0 out of 0

Pipedrive Essential

Pipedrive Advanced

Pipedrive Professional

Pipedrive Enterprise





  • Lead, deal, calendar and pipeline management
  • Simple data import and easy customization
  • 24/7 support
  • 275+ integrations
  • Full email sync with templates and scheduling
  • Group emailing plus open and click tracking
  • Workflow builder with triggered automations
  • One-click calling and call tracking
  • Create, manage and eSign documents and contracts
  • Revenue projections, forecasts
  • Enhanced custom reporting
  • Visibility settings
  • Heightened security preferences
  • No feature limits

How much does Pipedrive cost?

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Price per month (billed annually)
Price per month (billed monthly)

Pipedrive Essential

Pipedrive Advanced

Pipedrive Professional

Pipedrive Enterprise













Adopting new technologies can often be a big expense for small businesses. But it’s also an important investment for growth.

In fact, a survey by software company Xero found that small businesses which readily adopt new technology enjoy, on average, 120% higher revenue.

For a closer look at which CRM software most aligns with your budget, the Startups research team has designed a specialist online quote-matching tool.

Simply fill in a few general details about your business, and we’ll do all the work to find you the best CRM deal.

Pipedrive Essential:

£14.90 per user, per month (billed annually)
£19.90 per user, per month (billed monthly)

Pipedrive dashboard

Pipedrive Essential is the best option for small business users that don’t have a lot of tech experience, who want a powerful CRM plan that’s low maintenance to use.

As evidence, it took our testers just under 14 minutes to import all of our mock customer data into the Pipedrive backend.

The Essential package is largely focused on tracking and organising sales. However, as Pipedrive doesn’t do so well for online brand-building, it’s better for businesses that already have a marketing strategy in place.

Does have
  • Unlimited contacts
  • 24/7 live chat and online support
  • Lots of communication integrations
  • Full set of security tools
  • Visual sales pipeline
  • Calendar view
  • Email inbox
Doesn't have
  • Custom dashboard
  • Many marketing tools
  • Revenue reports

When we compared Pipedrive Essential to rival CRM brands, Freshsales Suite has slightly more functionality for £1.90 less per user, per month.

However, the areas where Pipedrive is lacking can be improved with a simple third-party integration.

Say you’re an online seller who wants to design a branded invoice for your customers using Pipedrive. You could do this easily by downloading accounting software like Quickbooks or Xero.

What do Pipedrive’s users think of the platform?

Business consultancy firm Gray Matters switched to Pipedrive from Google Sheets. A spokesperson there told Startups:

“Being a business that helps others with their sales and business development, it’s really important that we practice what we preach.

“We’ve used pretty much every CRM out there and this is by far the most user-friendly, so when they say it’s built by sales people for sales people, they are not lying.”

Pipedrive Advanced:

£24.90 per user, per month (billed annually)
£29 per user, per month (billed monthly)

Pipedrive leads

Considering the sizable increase in cost, Pipedrive Advanced doesn’t offer small business users a huge amount over the Essential plan.

Its main specialism is data storage and presentation. In terms of sales records, you can format all customer transactions into deal or activity reports.

Using the ‘Lead Booster’ add-on (for an extra £25 per month), users can access more complex functions. For example, our testers were able to use the booster to build a chatbot in just over one minute – the quickest of all the brands we analysed.

We were surprised by the lack of any social media functionality included in Pipedrive Advanced or the Lead Booster, however.

Does have
  • Deal and activity reports
  • Ability to send emails from CRM
  • Lead scoring
  • Preset dashboard
Doesn't have
  • Custom dashboard
  • Custom reports
  • Revenue forecast tools
  • Social media integration

We think Pipedrive Advanced is best for businesses with larger budgets and multiple departments. Its added reporting capabilities make it a must for firms that need to regularly communicate sales figures to higher-ups.

Pipedrive Professional:

£49.90 per user, per month (billed annually)
£59 per user, per month (billed monthly)

Pipedrive deals pipeline

At £49.90 per user, Pipedrive Professional will be out of range for most small business budgets.

However, if your organisation is a small team that handles very large online sales volumes – for example, if you're dropshipping – Pipedrive Professional is worth the expense.

With 60 automated workflows available, you’ll be able to set up ‘triggers’ that automatically perform a task. For example, sending a welcome email to a new customer when they are added to your database.

Plus, impressive security features mean that customer data will be well protected if you’re storing sensitive information, like medical records. That's why we made it our top healthcare marketing CRM for confidentiality.

Does have
  • Custom dashboard
  • 60 automated workflows
  • Custom reports
Doesn't have
  • Auto responses
  • Customer service tools
  • Ability to accept payments
  • A lot of marketing campaign tools

Pipedrive Enterprise: £99 per user, per month

At £99 per user, per month, Pipedrive Enterprise is not designed for small businesses.

You’ll get onboarding assistance and 100 automated workflows, but its feature set just isn’t premium enough to justify the added expense.

Does Pipedrive have a free plan?

If you’re looking for a completely free CRM system, you won’t find it with Pipedrive.

The platform does offer 14-day free trials of any of its payment plans, however.

We think the best free CRM solutions are:

0 out of 0
Price per month (billed annually)
Get started:

monday.com Individual

ClickUp Free

HubSpot Free




Up to 2



  • Unlimited boards
  • Unlimited docs
  • 200+ templates
  • Over 20 column types
  • Unlimited tasks
  • Unlimited members
  • Two-factor authentication
  • 24/7 support
  • Real-time chat
  • 2,000 emails per month
  • 5 active contact lists
  • Up to 3 dashboards permitted

If you’re looking to find the best low-budget CRM option, you can also use our simple online quote-matching tool.

Tell us a few basic facts about your business, and we’ll find the best provider that suits your specific needs.

What are the best Pipedrive alternatives?

0 out of 0
Price per month (billed annually):
Price per month (billed monthly):
Score out of 5:
Get started:

Zoho CRM


Salesforce CRM

Free plan, or £12 per user

£12 per user

£5 per user

£20 per user

£15 per user

£7 per user

Contact sales team








  • Unlimited contacts permitted
  • Communication, ecommerce, and accounting integrations
  • Allows unlimited custom fields
  • Excellent ecommerce integration
  • Webforms
  • Email integration
  • Unlimited contacts
  • Communication integration
  • Custom fields
  • 2 million contact limit
  • 3 user limit
  • Unlimited contact each month
  • Multi-factor authentication
  • Autoresponses
  • 100,000 contact limit
  • 5 webforms allowed
  • Email integration (250 limit per day)
  • 50,000 contact limit
  • Ecommerce integrations
  • Webforms
  • List segmentation
  • Automatic data capture
  • Mobile access and administration
  • Salesforce Inbox
  • 10 user limit

As the above chart shows, Pipedrive pricing is competitive. The platform doesn’t quite rival the more wallet-friendly options like Zoho Bigin (£5 per user) and HubSpot Free.

Our researchers found that the best Pipedrive alternative is Freshsales Suite.

Freshsales is similarly priced, and also offers the same sales-specific focus. We give it 2.5 out of 5 for pricing overall.

Final review of Pipedrive

3.9 out of 5
  • Usability
  • Customisation
  • Functionality
  • Pricing
  • Help and Support

Pipedrive is an excellent CRM for small businesses that are newly set up online, such as high street retailers.

Our expert team of analysts have spent the past half decade reviewing the top small business CRM systems on the market. We think Pipedrive works best as a platform that can be set up and operated without requiring technical software knowledge.

While Pipedrive only provides an average level of functionality – particularly when it comes to marketing – it easily outshines rival software for user experience.

Our testing found tasks can be completed quickly and easily – even with more sophisticated tools, like chatbots.

Plus, our expert review of Pipedrive found the platform has excellent integrations with ecommerce and accounting platforms, which makes it a powerful tool for sales and inventory monitoring.

Pipedrive logo
Try Pipedrive for free

Get started with a 14-day free trial of Pipedrive Essential

Try Pipedrive Our runner-up top CRM for small businesses
Pipedrive FAQs
  • How much does Pipedrive cost?
    Pipedrive Essential costs £14.90 per user, per month when billed annually (£19.90 billed monthly). That means a three person team will pay £450 a year for the platform.
  • Is Pipedrive free?
    Pipedrive does not have a free plan unlike other popular CRM brands like HubSpot. However, you can trial any of its paid-for plans for zero charge for up to 14 days.
  • Is Pipedrive a good CRM?
    We think Pipedrive is an excellent CRM, and ranked it as our second-favourite small business platform overall. Its clean interface and minimalist design makes it very easy for SMEs to use.

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Helena Young
Helena Young Senior Writer

Helena "Len" Young is from Yorkshire and joined Startups in 2021 from a background in B2B communications. She has also previously written for a popular fintech startup.

Included in her topics of interest and expertise are tax legislation, the levelling up agenda, and organisational software including CRM and project management systems. As well as this, she is a big fan of the films of Peter Jackson.

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