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User acquisition intelligence platform secures $1m in seed funding

Appsumer has secured backing from Galvanise Capital, with participation from M&C Saatchi Mobile CEO James Hilton

Today, London-based start-up Appsumer has announced it has closed a $1m seed round for its user acquisition (UA) intelligence platform.

The financing round was led by Galvanise Capital, a business angel syndicate of ex-advertising agency and technology company founders, focusing on high growth start-ups in the digital space.

Numerous super-angel investors also participated, including James Hilton, CEO at M&C Saatchi Mobile, and Jon Claydon, chairman at Havas Work Club.

Founded by mobile advertising professional Shumel Lais last year and launched officially in the summer of this year, Appsumer is designed to give consumer app brands the ability to continuously monitor, forecast and reassess their paid media campaigns.

The platform aggregates, visualises and forecasts return on ad-spend across every mobile media source. It aims to help brands make optimisation decisions, grasp customer acquisition opportunities and cut acquisition costs.

Appsumer plans to invest the funding in research and development, with a view to enhancing the UA intelligence platform and driving customer acquisition.

Nick Jones, managing partner and founder at Galvanise Capital, commented: “Lais and his team are user acquisition rock stars and have created powerful technology that is empowering brands to spend smart and grow faster.

“We’re excited by their ambitious plans to innovate this market and are confident Appsumer will be widely deployed by major consumer app brands globally.”