Baskin Robbins now serving up franchise opportunities

Leading ice cream brand offering single-store franchises across UK

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Global ice-cream brand Baskin Robbins has announced it is offering single-store franchises across the UK, as it prepares for a programme of nationwide expansion.

It marks the first time the global chain has opened up single-store franchise opportunities in the UK, adding to its existing networks in Canada, Russia, the USA, Dubai and elsewhere.

Baskin Robbins said the franchises were available for a total launch cost of £150,000, of which 50% would normally be funded by a high-street bank – meaning entrepreneurs would need around £75,000 liquid capital to open a branch.

The cost includes training for staff, turnover forecasts and dedicated sales and marketing support.

Each franchisee will also be allocated a dedicated support manager to help choose a location for the new store.

The company said the single-store opportunities would give Baskin Robbins the opportunity to see how the franchisee operates their store, potentially providing them with the assistance to open a multi-store franchise in the future.

Founded in Massachusetts, USA, in 1945, Baskin Robbins is one of the world’s leading ice cream brands, selling a range of frozen snacks from around 6,700 stores across 50 countries.

In a statement, Jim Johnstone, general manager at Baskin Robbins UK, said: “We have a great team here in the UK who are dedicated to helping franchisees grow their sales and profitability – and with the introduction of our single-store franchises we are opening up the market to so many more people.

“Baskin Robbins has just been listed 17th in the top 100 global franchises by Franchise Direct. The list details the franchises which are performing best on an international level and we have beaten all other ice-cream franchises this year, as well as rising 5 places on last year.”

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