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Duke of York crowns water-saving start-up as winner of Pitch@Palace 6.0

North Yorkshire company that claims to reduce volume of water flow by more than 90% beats 11 other firms in final pitch event at St James’s Palace

His Royal Highness the Duke of York has named North Yorkshire start-up Drenched as the winner of the Pitch@Palace 6.0 programme – which launched in July.

The company, which develops a water-saving ‘volumiser’ product, beat competition from 11 other start-ups in a final pitch event at St James’s Palace on Wednesday 2 November.

Claiming to save water, energy and money, Drenched’s technology transforms a flow of water into a “targeted molecular cone”, reducing the volume of water used by over 90%.

Internet-of-Things billboard OfferMoments took home the People’s Choice award, voted for by the public from the 42 finalists that took place in Pitch@Palace boot camp, with Mobile Power coming in second and Doodlemaths in third.

Since launching in 2013, Pitch@Palace has helped more than 205 businesses create 447 jobs.

The Duke of York commented: “The support, interest and activity of all those involved at Pitch@Palace 6.0 has made tonight a real success. I look forward to hearing more about not only the success of Drenched, overall winner tonight, but all those entrepreneurs that have taken part.”

Wesley Sugden-Brook, founder of Drenched, said: “As founders of Drenched, we are used to pitching our business – to investors, partners and potential customers but this was a big one for us. We are absolutely thrilled to have taken the top spot, especially considering the calibre of the competition.

“The Pitch@Palace process has been fantastic from start to finish. We have met some incredible mentors and made connections that are going to have a real impact on the growth of our business over the next few years.”

Henry Williams
Henry Williams

Henry has been writing for since 2015, covering everything from business finance and web builders to tax and red tape. He’s also contributed to many of our industry-renowned annual indexes, including Startups 100 and Young Guns, and created a number of the site’s popular how to guides. Before joining the team, he reviewed films for a culture website, and still harbours ambitions of being a screenwriter.


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