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Fem-tech firm Chiaro raises £4.8m to support female health and wellbeing

Aiming to be “your most personal trainer”, the wearable tech start-up will use the funding to help develop three more products and expand into 25 countries

Fem-tech firm Chiaro has raised £4.8m in an investment round led by Octopus Ventures and female-focused VC AllBright.

Aiming to be “your most personal trainer”, the start-up produces wearable tech that helps you complete pelvic floor exercises and track your progress.

Co-founded by Tania Boler and Alexander Asseily, the duo claim their kegel tracker will help users build “better core strength, bladder control, and even better sex.”

Bringing its total amount of funding to £9.6 million, the start-up will use its latest round to help develop three more products and expand into 25 countries.

Tania Boler, CEO and co-founder, said:

“Women and consumer tech have never been a very exciting space for investors. There’s been an assumption that women aren’t early adopters of tech, which we’re trying to prove isn’t correct.

“Now is an exciting moment for tech for women. There’s a big feminist movement and a paradigm shift in technology and health.”

Henry Williams
Henry Williams

Henry has been writing for Startups.co.uk since 2015, covering everything from business finance and web builders to tax and red tape. He’s also contributed to many of our industry-renowned annual indexes, including Startups 100 and Young Guns, and created a number of the site’s popular how to guides. Before joining the team, he reviewed films for a culture website, and still harbours ambitions of being a screenwriter.