Gourmet food delivery service DineIn raises £310,000 Crowdcube investment

A new start-up that allows customers to order food from London’s top restaurants and chefs and have it delivered to their home has raised more than £310,000 in an oversubscribed Crowdcube pitch.

Founded by Evan Graj, DineIn was seeking £300,000 in exchange for 23.1% equity in the business, which aims to offer a gourmet alternative to traditional fast-food delivery by enlisting some of London’s top restaurants.

It said its ‘delivery tracker’ platform keeps customers updated during every stage of their order, whilst it offers restaurants and companies cost saving tools to process the expenses related to their food.

DineIn said the potential market for such a service in London alone could be as much as £500m a year, as competition in the sector is relatively early-stage.

The pitch eventually completed having raised 103% of its goal, backed by £310,800 from 94 investors.

Founder Graj said DineIn is planning on a sale to one of the established takeaway sites at the end of its third year of trading.

Crowdcube congratulated DineIn on its successful pitch via Twitter, where it said: “Congratulations to #DineIn for raising their target! They raised £310,000 for their quality food delivery service from 94 investors.”

Evan Graj, founder  and CEO of DineIn, said: “Crowdcube has been an amazing tool for us, giving us an alternative way to raise finance. Dine In has solved the logistical challenges of food delivery so this raise will help us deliver quality food to a discerning public who want healthier food delivered to their home and offices.

“We are working toward changing people’s perception that delivery is the same as takeaway.”