‘Kids safe’ ad platform SuperAwesome bags $7m

‘Kids safe’ digital marketing platform SuperAwesome has closed a $7m Series A round led by Twenty Ten Capital, alongside as existing investors Henry Chamberlain and Jamie Kirkwood of IBIS TMT, Sandbox & Co and Hoxton Ventures.

Founded in 2013, the London-based company delivers child-safe advertising for family brands to ensure kids stay safe and its clients remain compliant in the highly regulated under-13 market.

SuperAwesome’s technology is integrated into apps and websites to prevent children being tracked by malicious advertising and to ensure that digital advertising content is child-appropriate.

The firm – which counts Hasbro, Mattel and LEGO as clients – will use the finance to accelerate its current strong growth and expand its teams in North America and Southeast Asia.

SuperAwesome recently launched its Kids Web Services (KWS) platform, which provides cloud-based tools for content creators to manage standard data privacy requirements.

Dylan Collins, CEO of SuperAwesome, said:“SuperAwesome is now one of the most important platforms in the kids industry. Our technology ensures that hundreds of millions of digital ads every month are delivered in a completely safe and appropriate way for kids.

“At the same time we are a key revenue source for content creators around the world and our platform is directly funding the growth of the next Peppa Pig or Moshi Monsters.

“Because of the market need for what we do, our growth has been considerable. However the quality of our Series A investors gives us the balance sheet to triple everything we’re doing.”

Parminder Basran, Twenty Ten Capital, who will join the board, commented: “We’re excited to be backing the next stage of development at SuperAwesome. Dylan and his team have built a fantastic platform which has achieved impressive traction so far.

“We’re looking forward to getting involved as we pool our experience of scaling digital media businesses to accelerate the Company’s growth.”