Natural nut butter brand Pip & Nut raises £120,000 in overfunded Crowdcube pitch 81 investors back business across nine-day pitch Written by Ryan Platt Published on 22 September 2014 Our experts We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Written and reviewed by: Ryan Platt Direct to your inbox Sign up to the Startups Weekly Newsletter Stay informed on the top business stories with Startups.co.uk’s weekly email newsletter SUBSCRIBE Natural nut spreads start-up Pip & Nut has completed an oversubscribed pitch on equity crowdfunding platform Crowdcube, raising £120,000 across just nine days.Founded by Pippa Murray, the start-up is launching a natural nut butter brand in three initial flavours; coconut almond butter, almond butter and peanut butter.Pip & Nut said it aimed to champion the role of nuts as part of a wholesome diet and active lifestyle, and capitalise on growing consumer demand for healthy, protein-rich food.The start-up’s Crowdcube pitch proved extremely popular with investors, with Pip & Nut exceeding its original funding target of £100,000 through investments made by 81 Crowdcube users.The funds raised will enable the brand to go into full production, with a target to launch in stores within the next couple of months.Alexis Lui, an investment analyst at Crowdcube, said: “We’ve found that food and drink is a popular category on Crowdcube.“Investors find that exciting brands such as Pip & Nut can be an appealing opportunity, as it’s a tangible product that we all understand and enjoy, from the supermarket shelf to the kitchen table.”Pippa Murray, founder of Pip & Nut, added: “Prior to going live on the platform I was confident that Pip & Nut had a clear proposition, a strong brand and the potential to disrupt a growing category making it an appealing investment for an angel.“It’s great to see that assumption validated with a fully funded crowdfunding pitch.” Share this post facebook twitter linkedin Written by: Ryan Platt