New cloud app Readly “set to change” the digital publishing industry

A digital app offering a “new way to read” has launched this week, claiming to open up a new revenue channel for publishers.

Created using “innovative” analytics, Readly is a subscription service available on mobile, tablet and laptop devices, which gives consumers access to as many magazines as they want from a wide range of global publishers from £9.99 per month.

In the process of being rolled-out globally, the cloud-based app accepts files already prepared for print versions of magazines which can then be uploaded onto its back-office system and updated and amended as necessary.

Said to bring “unique, new benefits” to the publishing market, the app is looking to build on the success of consumer subscription models in the music and film industries in order to bring digital magazines to a larger audience.

Ranj Begley, managing director of Readly UK, said, “Readly offers an additional revenue stream, general profile-raising and really granular consumer insight.

“It is a win-win model for everyone. The publishers we have spoken to so far have been really excited by the service.”

The launch has also gathered support from the Professional Publishers Association (PPA) with its CEO, Barry McIlheney, commenting:

“Readly will offer UK consumers a new proposition for magazines; one which we believe will add real scale and presence to what publishers are already doing themselves individually.”