Reevoo closes major funding round led by MMC Ventures

London-based content marketing solution company Reevoo has secured another major funding round led by MMC Ventures, alongside existing investors Eden and Banexi, and new investor Talis Capital.

Reevoo collects user-generated content to provide brands with a platform for consumer engagement, advocacy and customer intelligence. It uses ratings & reviews, social and customer intelligence products to help businesses to engage with and learn from their customers. The company counts household names Kia, General Motors, Dixons and Mazda as clients.

The new round brings the total invested in the company to £6.5m, and will be used to strengthen Reevoo’s product portfolio with innovative service solutions and extend sales and marketing into new territories and verticals. The finance has already been used to recruit talent to be involved in the development of new technologies and dedicated service support.

Reevoo CEO, Jonathan Callcut, said: “This new investment tops off what will be another year of excellent performance for Reevoo. Recognised in the Sunday Times Fast track 100 for growth in fiscal 2014, we are confidently forecasting over 150% growth on prior year for fiscal 2015.

“We’ve added over 120 clients so far this year with more exciting wins to come – this acceleration of customer acquisition and the calibre of the enterprise brands we are signing has given us confidence to go further and faster.”

Rory Stirling of MMC Ventures, commented: “At MMC we’re proud to back Reevoo and look forward to continuing our work over the coming year. This investment round is testament to what Jonathan and the team have achieved over the past 12 months and will help them solidify their market leading position. Reevoo’s metrics are best in class and we’re super excited about their product innovation plans.”